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Advanced-SEM-Strategies-Keyword-Research-Bidding-and-Conversion-Tracking.pptx

Learn advanced SEM strategies including keyword research, bidding techniques, and conversion tracking with our PPC course in Chandigarh at CBITSS Institute. Enhance your skills to drive better results and optimize campaigns. Enroll today!

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Advanced-SEM-Strategies-Keyword-Research-Bidding-and-Conversion-Tracking.pptx

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  1. Advanced SEM Strategies: Keyword Research, Bidding & Conversion Tracking Maximizing ROI through Data-Driven Search Engine Marketing

  2. Introduction to Advanced SEM Search engine marketing (SEM) drives traffic to websites Advanced strategies are essential for success in today's through paid search ads. These ads appear on search competitive markets. They help you improve ad engine results pages (SERPs) when users search for performance, track your results, and optimize your relevant keywords. campaign spending.

  3. Keyword Research - Beyond the Basics Short-tail vs. Long-tail Short-tail keywords are broad Transactional vs. Informational Transactional keywords indicate and general. Long-tail keywords an intent to purchase or make a are more specific and often transaction. Informational represent a search intent to keywords represent a desire to buy. learn more about a topic. Branded vs. Non-branded Branded keywords directly include your company name or product names. Non-branded keywords are more general and don't include your brand.

  4. Advanced Keyword Research Tools & Techniques Google Keyword Planner Analyze competition, estimate search SEMrush, Ahrefs, Ubersuggest Research competitors, identify keyword volume, and discover relevant keywords. gaps, and gain insights into their strategies. Google Search Console Analyze organic website performance and DKI & Custom Intent Audiences Use Dynamic Keyword Insertion (DKI) to identify opportunities to improve search personalize ads with relevant search ranking. terms. Create custom intent audiences to target users with specific interests.

  5. Bidding Strategies – Optimizing for Performance Manual Bidding Automated Bidding Use Google Ads Smart Bidding 1 2 Manually set bids for each keyword. It requires more time strategies to optimize bids and effort but allows for automatically based on granular control. real-time data and machine learning. A/B Testing 3 Test different bidding strategies to identify the most effective options for your campaigns. This helps you optimize for better performance and ROI.

  6. Understanding Quality Score & Ad Rank Quality Score Factors Expected Click-Through Rate (CTR), Ad Relevance, and Improving Quality Score Optimize ad copy, ensure landing pages are relevant, and Landing Page Experience. use ad extensions effectively to enhance ad performance.

  7. Conversion Tracking – Measuring Success Google Ads Conversion Tracking Track conversions from Google Ads to measure the success of your 1 campaigns. Google Tag Manager (GTM) Implement and manage tags to track user behavior and conversions 2 on your website. Google Analytics 4 (GA4) Gain deeper insights into user engagement, conversion 3 paths, and website performance.

  8. Attribution Models & Data-Driven Decision Making Last-click Data-Driven Attribution Uses machine learning to understand the value of each touchpoint in a Assigns all credit to the last click before a conversion. This is the conversion path. It provides a more accurate view of how marketing default but often doesn't reflect the full user journey. efforts contribute to conversions. 1 2 3 First-click Gives credit to the first click in a conversion path. This is useful for understanding brand awareness but may not accurately reflect conversions.

  9. Advanced Strategies & Best Practices 1 Defense Monitor and adjust bids to maintain your position in the search results and protect your brand. Competitor Bidding & Brand RLSA (Remarketing Lists for Search Ads) Target users who have previously visited your website with relevant ads to increase conversion 2 rates. Cross-channel Integration Align your SEM efforts with SEO and social media campaigns to maximize your 3 reach and impact. Continuous Testing & Optimization Test different ad creatives, landing pages, and bidding 4 strategies to find the best performing options for your business.

  10. Conclusion & Next Steps1 Keyword Research Identify the right keywords to target 2 Bidding Optimize bids to maximize conversions your audience. and ROI. 3 Conversion Tracking Measure the success of your campaigns and track key metrics. Address: SCO 23-24-25, Level 2nd, SEC 34-A, Chandigarh. Phone: 9988741983 , 0172-503-1983 https://www.cbitss.com/

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