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KOHL’S Expect Great Things ®

KOHL’S Expect Great Things ®. A BA495 Presentation By: Bret Overbaugh, Shayna Overbaugh And Nick Phillips Fall 2006. A Short History of KOHL’S. 1962 - Kohl's opens its doors with its first store located in Brookfield, WI.

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KOHL’S Expect Great Things ®

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  1. KOHL’SExpect Great Things® A BA495 Presentation By: Bret Overbaugh, Shayna Overbaugh And Nick Phillips Fall 2006

  2. A Short History of KOHL’S • 1962 - Kohl's opens its doors with its first store located in Brookfield, WI. • 1986 - Kohl's is purchased by a group of investors led by Kohl's senior management. The company opens its 40th store. • 1992 - Kohl's offers 11.1 million shares of the company's stock to the public in one of the largest initial public stock offerings ever made by a Wisconsin company.

  3. A Short History of KOHL’S • 1998 - Kohl's joins the S&P 500 • 1999 - Kohl's Corporation reports its fourth consecutive year of earnings growth over 30%. • 2000 - Kohl's opens 60 stores to operate 320 stores in 26 states by year-end. • 2003 - CEO Larry Montgomery becomes the chairman of the board of directors.

  4. A Short History of KOHL’S • 2004 - Kohl's opens 95 stores including five new markets in California, making it the company's largest state with a total of 62 stores. By the end of fiscal year 2004, customers are shopping at Kohl's in 40 states through 637 stores. • 2006 - Kohl's opens 85 new stores, including its expansion into the Northwest. Kohl’s is now at 732 total stores. In Oregon 9 new stores are planned by 2007. Currently 4 are open in Portland/Vancouver and one in the Eugene/Springfield area. • Future – Kohl’s expects to reach 1,232 stores by year’s end 2010.

  5. Would I Know A Kohl’s If I saw One? • Kohl’s operates stores in three settings: • The Stand-Alone (Plover, WI) • The Big Box Mall (Gateway Center - Springfield, OR) • The Lifestyle Center (Bella Terra - Huntington Beach,CA)

  6. KOHL’S Mission Statement To be the leading family-focused, value-oriented, specialty department store offering quality exclusive and national brand merchandise to the customer in an environment that is convenient, friendly and exciting.

  7. Some Basic Facts • Kohl’s Target Market – “A two-income family with kids at home. They don't have a lot of time, and they are looking for value.” – CEO Lawrence Montgomery • Kohl’s Marketing Mix – 32.6% Women’s 18.6% Men’s 18.4% Home 13.4% Children’s 9.2% Accessories

  8. Some Current Statistics • 2005 Net Sales = $13.4 Billion. Up 14.5 % • 1995-2005 ROI Annual rate 22.2% • 1995-2005 Earnings per share annual growth rate 25.7% • Ranked 166th on Fortune 500, up from 168th the previous year. Figures from Kohl’s Corp. 2006 Form 10-K

  9. Kohl’s National SWOT Analysis • Strengths • Balanced Brand Mix • Robust Distribution Network • Strong Profitability • Weaknesses • Weak Presence in Key Markets • Low comparable store sales growth • Opportunities • Store Expansion • Growth in Private Label Products • Threats • Industry Consolidation • Increasing Rental Rates • Weakening Consumer Spending Results provided by DATAMONITOR – July 2006

  10. Kohl’s Springfield SWOT Analysis • Strengths • Strong brand mix – Private label and nationally known brands • Clean appearance – Well designed/good layout • Good highway (I-5) access in expanding area of town • Weaknesses • New to market area and the northwest • At edge of the mall, away from core and food court • Opportunities • Growth potential with new highway interchange • New businesses locating in area to provide more traffic • Sears is moving away from clothing, opening more opportunity for sales • Threats • Sears • Target • Valley River Center

  11. Community Involvement US Youth Soccer Sponsorship Children's Hospital Partnerships

  12. Resources • BusinessWeek On-Line – Q&A with Kohl’s Lawrence Montgomery • DATAMONITOR – July 2006 Kohl’s SWOT Analysis • Kohl’s website • Fortune – Fortune 500 for 2006 • Google Images

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