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Uploading Dissonance. Overview. YouTube and the US occupation of Iraq – Christensen Propaganda vs. public diplomacy Noopolitik Amateur Photojournalism and the Myth of Media Democracy – Nemanic Grassroots journalism Media democracy—does it exist? Examples

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  • YouTube and the US occupation of Iraq – Christensen

    • Propaganda vs. public diplomacy

    • Noopolitik

  • Amateur Photojournalism and the Myth of Media Democracy – Nemanic

    • Grassroots journalism

    • Media democracy—does it exist?

  • Examples

  • Questions/Areas of exploration

Christensen youtube and the us occupation of iraq
Christensen: YouTube and the US Occupation of Iraq

  • MNFIRAQ – what is it?

    • YouTube channel 2007

    • US Defense Department

    • “boots on ground perspective” of war

    • Sanitized version of war

    • No profanity, graphic/disturbing content

3 types of videos
3 Types of Videos

  • Street fighting

  • Surgical warfare

  • Good deeds


  • Typical gun battle scenes

  • Enemy always initiating contact

  • US Soldiers defending/ returning fire

  • Calm & Collected manner

  • No results or casualties shown

Surgical warfare
Surgical Warfare

  • Involves bombing from helicopter or airplane

  • Destroy selected targets (terrorists, weapons) that posses threat

  • Very accurate and precise

  • Again no carnage shown

Good deeds
“Good Deeds”

  • Christensen – “Feel good material”

  • Display troops in positive light

  • Show good relations between citizens & troops

  • Ex – Shaking hands, playing with kids, laughing

Good deeds opposing content
Good deeds? – Opposing Content

  • Example of propagandistic dissonance

  • Opposing content makes propaganda difficult

  • Level of control much more difficult

  • YouTube decentralized nature

  • Alternative clips appear side by side

Good deeds apache kills
Good deeds? – Apache Kills

  • Shows high power ammunition

  • Body part exploded

  • Shows wounded person

  • Propaganda relies on censorship

  • US soldiers uploading own clips disrupts this

Traditional propaganda
Traditional Propaganda

  • Nazi Germany clip

  • YouTube, Google Video, didn’t exist

  • No alternative view

  • Easier to implement propaganda

Uploading dissonance

  • Propagandistic Dissonance

  • Realpolitik and noopolitik

  • What we see here is noopolitik—

    • Control over thought

    • “deliberate, regulated decontrol

    • Noopolitik may ultimately be about whose story wins 159

Magazines and advertising
Magazines and Advertising

  • For corporate gain

    • We’re more sensitive to government propaganda but advertising is just as prominent

  • Bernays—propaganda vs. public relations, sound familiar?

M ilitainment

Tv shows
TV Shows

  • Glorified view of government organizations

Uploading dissonance

Uploading dissonance

such as Amateur Photojournalism and the Myth of the Media Democracy”

Question for the class
Question for the class such as

Is photojournalism dead?

Uploading dissonance
Yes? such as


  • Professional photojournalists push corporate agenda

  • Biased

  • Fake/staged images

But nemanic says no
But such as Nemanic says No…

  • Digital Divide

  • Photojournalism requires education, talent, experience

  • Professional images= superior quality

  • Photojournalist more willing to take risks for greater images

  • Civilian journalism is short lived—edges on sensationalism

Uploading dissonance

  • Grass roots – “ such as  involving the common people”

    • Princeton Wordnet

  • Media democracy

    • global social movement developed to open up mass media to a range of ideas and diverse voices that are repressed through media ownership

    • But these are two separate things!

  • Idea of authenticity

Culture and citizen journalism
Culture and Citizen Journalism such as

  • Audience appropriation and modification of media texts

  • John Fiske culture—“an active process of generating and circulating meanings and pleasures within the social system”

  • Audience interests are short lived

Discussion is this citizen journalism
Discussion: Is this citizen journalism? such as

Bed Intruder Song – audience appropriation

Bed Intruder- original news report

Censorship? such as

Further questions
Further questions such as

  • Do you agree with Nemanic?

  • Can citizen and professional journalists work together?

  • How does/can one complement the other?