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RWC 2011 update. May 2011. A snapshot. Stadia i nfrastructure will be ready 85,000 visitors expected REAL NZ Festival growing Ticket targets – achievable challenge. A big deal…. Teams are bringing 80 tonnes equipment 1,388 balls needed for matches and training

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Rwc 2011 update

RWC 2011 update

May 2011


A snapshot
A snapshot

  • Stadia infrastructure will be ready

  • 85,000 visitors expected

  • REAL NZ Festival growing

  • Ticket targets – achievable

    challenge


A big deal
A big deal…

  • Teams are bringing 80 tonnes equipment

  • 1,388 balls needed for matches and training

  • Teams will eat 103,000 meals at hotels

  • Over one million punnets of chips to be sold in-stadia

  • 60,000 personnel will be accredited including players, media, catering staff, security


Ticket sales visitor numbers
Ticket sales & visitor numbers

  • Ticket sales wereon track pre-Christchurch quake impact, now more challenging but still achievable

  • Visitor numbers well ahead of original 2005 Tournament forecast

  • Visitor numbers from Australia well ahead of original 2005 forecast & 2010 Tourism Ministry forecast



Official travel agency match ticket sales update
Official Travel Agency match ticket sales update





International fit 55 000 visitor intentions
International FIT (55,000) visitor intentions*

  • Almost 50% arrive before opening match

  • Average stay 23 nights

  • 44% first time visitors to NZ

    * Source: Covec survey of public ticket purchasers


Media numbers to date
Media numbers (to date)


Facebook one million fans
Facebook -One million fans!

  • Gender: 70% male, 30% female

  • Top age groups: 18-24 (30%), 13-17 (25%) and 25-34 (23%)

  • Top countries: UK (19%), France (11%), New Zealand (11%), Argentina (8%), Australia (7%)

  • Younger audience, international reach


  • More than 600 festival events confirmed so far

  • Significant sector showcasing to occur

  • www.realnzfestival.com

  • www.realnzshowcase.com




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