EPP Textbook Project Coordinated by: Program goal: To catalyze market support for the conservation of natural resources and key conservation areas.
Why Textbooks? • Effort in textbook sector is part of a larger effort the book industry as a whole • 77% global growth in pulp, paper, publishing (1995-2020) and over 90% of paper is virgin fiber • Paper production and consumption is impacting rare and Endangered Forest types and communities • Book industry as a whole consumes over one million tons or nearly 20 million trees per year. Textbooks represent approximately 20% of this total consumption.
The Impacts • Largest Paper Producing Region in World • 5-6 Million acres/year logged for paper • Book paper: one of top ten products produced
Into Managed Plantations • 90% fewer species and impacts on local communities due to chemical exposure
Canadian Boreal Forest • “North America’s Amazon,” as the world's largest contiguous wooded wilderness. • Home to 500 indigenous communities • Home to 40% of N. America’s bird species • The Boreal also stores more carbon than any forest on earth • It is estimated that 65% of trees cut in the Boreal are used to make paper / 80% to U.S. consumers
Canadian Boreal Forest • “North America’s Amazon,” as the world's largest contiguous wooded wilderness. • Home to 40% of N. America’s bird species • The Boreal also stores more carbon - the primary constituent for global warming - than any other forest on earth. • It is estimated that 65% of trees cut in the Boreal are used to make paper.
Textbooks and Indonesia • World’s most biodiverse forests • 72% loss of original forests • In 1999, pulp/paper accounted • for ½ of forest exports • 800% growth from 88-99 • High amounts of illegal logging (40% from 95-99) • Significant impacts on indigenous population
Precautionary Principle • Educational Stakeholders can support through: 1. Pressuring publishers to produce textbooks responsibly [letter/national sign-on statement] 2. Increased commitment to and use of FSC, recycled, and alternative fiber paper 3. Incorporation of EPP goals into future contracts
Market Trends • Supply Chain is Responding in the Tradebook Sector -Over 126 U.S. publishers [including Random House and McGraw-Hill] with formal paper policies in place -Over 20 new environmental book papers in last 3-4 years -Over 10 million books on recycled fiber in 2005 -Over 15 U.S. book printers stocking recycled/FSC -Price parity / competitive pricing is possible -Greater demand = lower prices / more availability -Further advancements are directly linked to the widespread participation of publishers and others
Program Goals & Strategies • Continuing encouragement of publishers and paper mills to determine recycled fiber threshold levels and to develop/utilize textbook papers w/ recycled and FSC fiber • Working w/ state agencies, colleges and university systems and professors, and individual schools and districts to communicate environmental goals • Working with textbook purchasers (states, districts, college book stores) to incorporate environmental paper specifications into contracts
EPP Goal: Postconsumer Recycled • Good quality, competitively priced, readily available in marketplace. • Encourage publishers and to produce books with pc content – publishers will ask mills • Response time can be quick • Tangible Environmental Benefits
Postconsumer Recycled Per Ton Savings [Ton of Virgin vs. Recycled Freesheet] What Enviro Savings % Better Greenhouse Gases 2,208 pounds 38.8% Water Utilization 10,195 gallons 49.7% Typical Trees 24 trees 100% Calculations provided by Environmental Defense, Washington D.C., 2004
EPP Goal: Forest Stewardship Council Certified Fiber (FSC) FSC Certified fiber / paper ensures: • Fiber does not originate from Endangered Forests • Indigenous rights have been adequately respected • No conversion from bio-diverse forest to single species plantation • Chemical inputs / clear-cuts significantly reduced
Steps for Educational Stakeholders 1. Formally communicate wishes to publishers through letter and/or endorsing statement: -Maximization of recycled fiber -Maximization of paper that is FSC certified 3. Incorporate EPP goals for textbook paper into contracts when renegotiating/ re-adopting 4. Recycle more paper!!
Potential Challenges Higher costs --- maybe: can shift w/ widespread shifts Non-responsive publishers Uninterested stakeholders So many other priorities
Precedents and Current Work Precedents Federal and state paper procurement initiatives Cooperative purchasing programs [recycledproducts.org] Current Work • Higher ed. focus/success • Working with 12 states: NC, NJ, DE, MA, VT, NY, CA, MI, RI, TX, WA • Beginning a K-12 strategy
Contact us www.greenpressinitiative.org www.nwf.org Todd Pollak: 734-418-2919 firstname.lastname@example.org April Smith: 802-496-5547 email@example.com