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Best Practices Community Relations

CFE, an education-chartered credit union, is committed to improving education quality for Central Florida students. Through initiatives like A Gift for Teaching, CFE provides essential supplies to teachers and students in impoverished areas across Orange, Osceola, and Seminole Counties. Notable efforts include supply drives, fundraising events, and community partnerships, leading to over 47,000 donated items in three years. This approach not only supports education but also strengthens community ties, raising awareness of CFE's commitment to local schools and helping those in need.

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Best Practices Community Relations

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  1. Best Practices Community Relations Presented by: Becky Humphrey Ellen Schrob Nancy Lee Whitecavage

  2. Education chartered $1 billion assets110,000 members400 employeesOrlando Metro Area

  3. Strategy As an education-chartered credit union, CFE continues to seek ways to support and improve the quality of education for Central Florida students.

  4. A Gift for Teaching • A FREE store where teachers shop for supplies for needy students • Central Florida area – Orange, Osceola and Seminole Counties • Benefits schools in the most impoverished areas • Majority of students are on reduced and free lunch program • Benefits teachers

  5. CFE’s Initial Role • Initiated a supply drive - 2003 • Members and employees • June 15 – July 31 • Donated 11,074 items to AGFT • Supply drive – 2004 • Donated 13,074 items to AGFT • Joined AGFT & Orlando Mayor for Supply Drive Day • Donor for new facility included permanent name display on room • CFE’s president and CEO joins Board of AGFT

  6. Expanded Role In 2005 • Sponsored annual fund-raising breakfast • Attended “show & tell” luncheons sponsored by AGFT • Senior/Branch management attend fund-raising breakfast • Partnered with radio morning show in community wide school supply drive

  7. Expanded Role in 2005 • Arranged for radio talk show hosts to visit AGFT • School Supply Drive - June 15–Aug 15 • Delivered supplies in Orange County School Bus • Co-sponsored a telethon for AGFT

  8. Fund Raising Breakfast • CFE was title sponsor - $5,000 • More than 350 companies • Disney, Universal, Darden, Universal, SunTrust • CFE received recognition • breakfast, press releases, newsletters, web site, invitations, programs

  9. Fund Raising Breakfast • Senior and branch management invited • Vendors invited • Learned how AGFT benefits teachers and students • Three CFE tables raised over $20,000 at breakfast.

  10. “Show & Tell” Luncheons • Attended by CFE managers, branch managers, assistant branch managers • Toured the FREE store and warehouse • Learned first hand how supplies help students • Held every Tuesday – CFE personnel attended at their convenience

  11. Community Supply Drive • Partnered XL 106.7 Doc & Johnny • Morning Radio Show Hosts • Co-sponsored community supply drive • Over 100 promo announcements during 2-week period • Live mentions during morning show • Logo included on web site

  12. Community Supply Drive • Booth Presence at event • Full truckload delivered to AGFT • CFE spokesperson Joe Melbourne, President, was interviewed twice during the live on-air broadcast.

  13. AGFT Visit • Arranged to have talk show host visit AGFT • On air mentions of AGFT and CFE during morning show

  14. Supply Drive 2005 • June 15 through August 15 • Posters and containers placed in lobby • Tear off sheets & flyers • Newsletter articles

  15. Revised Lobby Poster Tear off sheets and flyers Supply Drive - 2005

  16. Supply Drive 2005 • Collected 22,572 items • 66% increase over 2005 • Corporate donation of $5,000 • Delivered supplies in a school bus

  17. Telethon Co-Sponsorship • Invited to co-sponsor AGFT telethon • Local TV – WKMG, Channel 6 • 6 – 8 pm evening news • Helped raise more than $1,500 • No cost for event

  18. Telethon Co-Sponsorship • CFE Spokesperson, Joe Melbourne, was interviewed live on air by Channel 6 anchor • CFE handled the phones • Given TV coverage during the news

  19. Results • Voted Best Credit Union in Central Florida • Awareness in the community of our support and commitment of education • Partnered with an organization that benefits our core membership • Donated over 47,000 items to AGFT over the past 3 years

  20. Results • Received significant free TV and radio coverage for our community involvement. • Distributed press releases and included several articles in member newsletter. • Received press coverage and photo in the CU Journal, Nov 21 and La Prensa, a CF Hispanic publication.

  21. Results • CFE can communicate its support and investment in AGFT • to over 5,000 new hires in Orange County Public Schools at weekly new employee orientations • at school events throughout the year in Orange Osceola and Seminole Counties

  22. “Education is not the filling of a bucket, but the lighting of a fire.”William ButlerYeatsTHANK YOU!

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