According to Nielsen, Telegraph.co.uk reaches 6,076,000 monthly unique users

1. December 2009 Monthly Highlights • According to Nielsen, Telegraph.co.uk reaches 6,076,000 monthly unique users • This equates to a year on year rise of 80% Demographics Site Traffic Stats2 Page Views 121,157,386 Visits 21,761,848 Page Views per Visit 5.6 Competitor View UU’s (000) Telegraph.co.uk 6,076Sky.com 5,997 Mail Online 5,545 ITV.com 5,469 Virginmedia.com 5,348 Guardian.co.uk 5,231 Orange.co.uk 4,162 Channel4.com 3,584 Times Online 3,055 The Sun 2,977 Mirror.co.uk 2,155 Occupation Income Sources: Nielsen NetView Dec 2009, 2 Webtrends Dec 2009

2. What sets Telegraph users apart? Finance Compared to the internet average, Telegraph.co.uk users are… • 6% more likely to have switched mortgage providers and 7% more likely to have increased the value of their loan to pay for home improvements • 13% more likely to hold investments in stocks and shares and 43% more likely to have made additional investments in the last 12 months • 6% more likely to agree ‘After retirement, finances are your own responsibility’ and 11% more likely to agree ‘I look for profitable ways to invest my money’ • 35% more likely to agree ‘I’m interested in financial services advertising Travel Compared to the internet average, Telegraph.co.uk users are… • 14% more likely to have enjoyed five or more breaks in the last 12 months • 14% more likely to use the internet to make travel plans and source holiday information and 45% more likely to have booked a holiday or travel online • Their last holiday was 6% more likely to have been a long haul destination, outside Europe • That holiday was 21% more likely to have been a beach or resort break and 86% more likely a cruise Telegraph Channels2 UU’s (000) Telegraph News 2,284 Telegraph Culture 1,083 Telegraph Finance 797 Telegraph Sport 886 Telegraph Technology 524 Telegraph Travel 356 Telegraph Health 331 Telegraph Earth 330 Telegraph Motoring 219 Telegraph Comment 217 Telegraph Education 183 Telegraph Fantasy Games 177 Telegraph Fashion 169 Telegraph Food & Drink 138 Telegraph Science 138 Telegraph Property 92 Telegraph Jobs 49 Telegraph Gardening 43 Motoring Compared to the internet average, Telegraph.co.uk users are… • Telegraph.co.uk users drive almost 650 miles more per annum and are 12% more likely to live in a household with 2 or more cars • They are 12% more likely to have bought a car in the last 12 months • Their most recent car was 16% more likely to have been brand new, 9% more likely to have purchased from a main franchised dealer and 17% more likely to have cost more than £15,000 • Telegraph.co.uk users are 23% more likely to be intending to buy a brand new car in the next 12 months • They are 23% more likely to agree ‘I like innovative cars’ and 15% more likely to definitely agree that ‘I like cars with original design’ Advertising & E-commerce Telegraph.co.uk users are receptive to creative online advertising and are happy to purchase online. Compared to the internet average, they are… • 6% more likely to agree that ‘online ads play a part in influencing the brands I buy’ • 16% more likely to have sourced information on products and services online and 10% more likely to have actually bought a product or service online in the last 6 months • 33% more likely to have made 10 or more online purchases in the last 6 months and 24% more likely to have spent £200 or more online in that period Sources: TGI Internet Wave 20, 2 Nielsen NetView Dec 2009