MGMT 544 Technology Management. Portland State University Dr. S. Perot Session 4. Class #4 - Agenda Designing and Implementing a Technology Strategy. Current News Items Student Presentations Discuss Readings (SMTI) Reading II-3 Management Criteria for Effective Innovation
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Portland State University
Dr. S. Perot
Answers the questions….
Technology Demand Elasticities
Role of price in determining demand
Absolute elasticity represents responsiveness of total market demand to improvements in function, ease of use, reliability and cost
Relative elasticity market share shifts due to competitors new products better performanceFundamental Units of Technology