Business Models for E-Books A Look into the Future. David Ball UKSG Conference 2007. Summary. Digital natives Current student use of electronic resources The new ecology - virtual learning environments (VLEs) Outcomes of the SUPC tender investigations Where do we go from here?.
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UKSG Conference 2007
The average 21-year-old has:
“ Their preference is for sharing, staying connected, instantaneity, multi-tasking, assembling random information into patterns, and using technology in new ways.” - Marc Prensky
Are less likely to have:
Book views 38,611
Titles viewed 9893
Pages viewed 476,102
Pages copied/printed 26,789
Background: Academic Complete Collection of ca. 38k titles, not in OPAC
(Hernon et al.)
If your content is not available electronically students won’t use it, much less buy it. If students are not using hard copy, libraries will not buy it.
“No reading list should have more than two titles on it. Learning is problem/ project/work based.” – new head of business school
“The components in which learners and tutors participate in ‘online’ interactions of various kinds, including online learning”
Pathways to information:
Interaction with students:
Aim to provide agreements that:
Two distinct requirements:
Publishers and intermediaries (incl. libraries) have to provide what the end-user wants:
“When simple change becomes transformational change, the desire for continuity becomes a dysfunctional mirage” - The Mirage of Continuity (1999) Hawkins & Battin
“To remain what it is, the library must change . . . if it does not change, it will not remain what it is” - David Penniman, University at Buffalo
R. Everett MLEs and VLEs explained, London, JISC, (2002). Available at: http://www.jisc.ac.uk/index.cfm?name=mle_briefings_1
P. Hernon et al. “E-book Use by Students: undergraduates in economics, literature and nurisng”, Journal of Academic Librarianship, 33 (1), pp. 3-13 (2007)
N.K. Herther. “The E-book Industry Today: a bumpy road becomes an evolutionary path to market maturity”, The Electronic Library, 23(1), pp. 45-53, (2005).
D.H. Morse, W.A. Clintworth. “Comparing Patterns of Print and Electronic Journal Use in an Academic Health Science Library”, Issues in Science and Technology Librarianship, 28, (2000). Available at: http://www.library.ucsb.edu/istl/00-fall/refereed.html
C. Tenopir. Use and Users of Electronic Library Resources: an overview and analysis of recent research studies, Washington, Council on Library and Information Resources, (2003). Available at: http://www.clir.org/pubs/reports/pub120/pub120.pdf