PowerPoint seven. Packaging policy and regulations. Statutory policies. Statutory polices are required by law. The design stage is the most important stage for insuring compliance with regulations. Code of practice.
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Statutory polices are required by law. The design stage is the most important stage for insuring compliance with regulations.
A code of practice is an agreed set of standards designers voluntarily use to develop packaging, and that companies follow when manufacturing packaging.
The WPO recognises that over packaging is bad for business and bad for the environment. They ask their members to voluntarily follow their sustainable packaging recommendations.
The European Commission, introduced the Producer Responsibility Obligation in 1997 set an ambitious goal of recovering a minimum of 74% of all packaging materials by 2011.
Defra introduced a new waste strategy in 2011 that encourages packaging designers and manufacturers to optimise packaging and maximise packaging recycling potential.
In 2009, the BTC introduced the ‘on-pack recycling label’ designed to inform consumers about the likelihood that a particular item of packaging will be collected for recycling in their area.
What responsibilities do packaging designers and manufacturers have to prove their claims of ‘environmentally responsible’ packaging?