CALLARI AUTO GROUP - PowerPoint PPT Presentation

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CALLARI AUTO GROUP

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  1. CALLARI AUTO GROUP OUR FAMILY SERVING FAMILIES FOR OVER 40 YEARS

  2. CULTIVATING OUR PUBLIC RELATIONS IMAGE WHILE PRESERVING THE INDIVIDUAL INTEGRITY OF THE BRANDS WE REPRESENT • THE CAG UMBRELLA • COMMUNITY INVOLVEMENT • PUBLIC IMAGE • CHARITY WORK. • BRAND ADVERTISING / MARKETING • WHAT THE BUYER CARES ABOUT • THE BRAND • SERVICE CAPABILITY • CONVENIENCE OF BUYING & SERVICE EXPERIENCE • EMPLOYEE LONGEVITY • 40 YRS FAMILY OWNED AND OPERATED.

  3. EVOLUTION OF OUR MARKETING PLAN FROM 70% PRINT, 30% RADIO – TO 55% DIGITAL, 45% RADIO/CABLE • CURRENT TECHNOLOGY UTILIZED IN OUR MARKETING: • WEBSITES/SEARCH ENGINE OPTIMIZATION TOOLS • LOCAL DIGITAL ON LINE NEWS SITES • MONTHLY E-NEWS LETTERS • QUARTERLY HARD PRINT NEWSLETTERS • SELECTIVE PAID SEARCH OPPORTUNITY BUYS

  4. TYPICAL ADVERTISING MIX LOCAL DIGITAL 15%

  5. ANALYZE THE PURCHASE/RETENTION FUNNEL • EASIER TO RETAIN CUSTOMERS, THAN ATTRACT NEW ONES • NATIONAL RETENTION RATE 63% • OUR RETENTION RATE 72% • SERVICE RETENTION RATE 94% IN ORDER TO REALIZE A 10% INCREASE IN SALES ANNUALLY WE NEED 40% NEW CUSTOMERS TO REPLACE 30% FALLOUT OR……IMPROVE RETENTION RATE BY 10%


  6. CUSTOMER RELATIONS MANAGEMENT PURPOSE MONITOR & IMPROVE COMMUNICATIONS WITH EXISTING CUSTOMER BASE • HIRED A BUSINESS DEVELOPMENT COORDINATOR • CURRENTLY, 60% OF TIME SPENT ON MONITORING AND IMPROVING COMMUNICATIONS WITH EXISTING CUSTOMER BASE • LEASE & FINANCING PORTFOLIO MANAGEMENT • MINING EQUITY POSITION OPPORTUNITY • SERVICE DEPARTMENT OPPORTUNITIES • CULTIVATE INTERNET LEAD INQUIRIES FROM VARIOUS SOURCES AND RESPOND WITHIN 30 MINUTES.

  7. NEXT STEPS TO BROADEN NEW SALES,OPPORTUNITIES, NEW HORIZONS • SOCIAL NETWORKING; FACEBOOK, TWITTER, ETC. • REPUTATION MANAGEMENT • BEHAVIORAL SEARCH TARGETING

  8. LEARN FROM THE EXPERTS AND EMBRACE NEW TECHNOLOGY. SURROUND YOURSELVES WITH THE PEOPLE WHO BRING NEW CONCEPTS TO THE TABLE AND………LISTEN!!