“The Florida Bar's board certification program sets high standards for lawyers who aspire to further their professionali

1. FloridaBar.org/certification • FloridaBar.org/certification • FloridaBar.org/certification FloridaBar.org/certification • FloridaBar.org/certification • FloridaBar.org/certification

2. “The Florida Bar's board certification program sets high standards for lawyers who aspire to further their professionalism credentials. Attorneys who earn Florida Bar board certification have demonstrated their expertise and commitment to excellence in the practice of law.” ~Florida Bar President Jesse H. Diner FloridaBar.org/certification • FloridaBar.org/certification • FloridaBar.org/certification FloridaBar.org/certification • FloridaBar.org/certification • FloridaBar.org/certification

3. Three-quarters of Americans agree thatit is hard to know who to trustwhen choosing a lawyer. Source: “Lawyers In America” survey for Lawyers.com and Kaplow Communications FloridaBar.org/certification • FloridaBar.org/certification • FloridaBar.org/certification FloridaBar.org/certification • FloridaBar.org/certification • FloridaBar.org/certification

4. Four out of five Americans consider specializationin a particular field of law to be important when selecting a lawyer. Source: “Lawyers In America” survey for Lawyers.com and Kaplow Communications FloridaBar.org/certification • FloridaBar.org/certification • FloridaBar.org/certification FloridaBar.org/certification • FloridaBar.org/certification • FloridaBar.org/certification

5. The main reasons Florida lawyers seek certification are not economic. • Prestige/peer recognition44% • Professional development32% Source: Survey of Florida certification leadership FloridaBar.org/certification • FloridaBar.org/certification • FloridaBar.org/certification FloridaBar.org/certification • FloridaBar.org/certification • FloridaBar.org/certification

6. Most members become certified6 – 16years after being admitted to The Florida Bar. Source: Florida Bar Analysis of Years Between Admittance and First Certification FloridaBar.org/certification • FloridaBar.org/certification • FloridaBar.org/certification FloridaBar.org/certification • FloridaBar.org/certification • FloridaBar.org/certification

7. Why Seek Certification? Joni Armstrong Coffey Board Certified City, County & Local Government Attorney • Certification serves both prospective clients and counsel seeking to refer legal matters to an expert. • Certification provides an objective measure that a corporate executive, hiring partner, government official or other leader may justifiably rely upon when selecting a lawyer and explaining the choice to stockholders, clients, citizens or others to whom the leader is accountable. • Certification enhances the stature of a law firm or office, as tangibly demonstrated by lower malpractice insurance rates for certified lawyers. • Certification demonstrates commitment for practitioners who vary their practice styles from the traditional mode, and helps validate the commitment of a lawyer who chooses to work alternative hours, or from home, to accommodate health, family or other personal demands. FloridaBar.org/certification • FloridaBar.org/certification • FloridaBar.org/certification FloridaBar.org/certification • FloridaBar.org/certification • FloridaBar.org/certification

8. Board CertificationBENEFIT Board certification status noted in online listings for Florida Trend’s Legal Elite and Florida Super Lawyers FloridaBar.org/certification • FloridaBar.org/certification • FloridaBar.org/certification FloridaBar.org/certification • FloridaBar.org/certification • FloridaBar.org/certification

9. Board CertificationBENEFITS • Identified as “Board Certified,” “Specialist” or “Expert” in your field of practice • Personal pride, peer recognition and professional advancement • Malpractice insurance discounts • Excellent referral network • Separate listings in The Florida Bar Journal directory • issue and on Web site • Incentive to maintain high standards • in practice area FloridaBar.org/certification • FloridaBar.org/certification • FloridaBar.org/certification FloridaBar.org/certification • FloridaBar.org/certification • FloridaBar.org/certification

10. BENEFIT www.FloridaBar.org/certification DIRECT URL To Florida Bar Web Site Directory of Certified Lawyers FloridaBar.org/certification • FloridaBar.org/certification • FloridaBar.org/certification FloridaBar.org/certification • FloridaBar.org/certification • FloridaBar.org/certification

11. BENEFIT 10 Percent Discount on Liability Insurance For Board Certified Lawyers FloridaBar.org/certification • FloridaBar.org/certification • FloridaBar.org/certification FloridaBar.org/certification • FloridaBar.org/certification • FloridaBar.org/certification

12. BENEFIT: Statewide Strategic Communication Campaign To Raise Awareness Among Consumers and Lawyers About the Merits of Board Certification www.Floridabar.org/Certification Resource Kit For Certified Lawyers: Media Relations Tips, PR And Marketing Strategies Justice Harry Lee Anstead Award For Florida Bar Board Certified Lawyer of The Year Award for Excellence in the Promotion of Board Certification FloridaBar.org/certification • FloridaBar.org/certification • FloridaBar.org/certification FloridaBar.org/certification • FloridaBar.org/certification • FloridaBar.org/certification

13. Applications Online for 22 Certification Areas and NEW specialties in Adoption Law and Education Law FloridaBar.org/certification • FloridaBar.org/certification • FloridaBar.org/certification FloridaBar.org/certification • FloridaBar.org/certification • FloridaBar.org/certification

14. Justice Harry Lee Anstead Award for Board Certified Lawyer Of the Year 2010 Florida Bar Certified Lawyer Awards Board Certified Lawyer of the Year and Excellence in the Promotion of Board Certification FloridaBar.org/certification • FloridaBar.org/certification • FloridaBar.org/certification FloridaBar.org/certification • FloridaBar.org/certification • FloridaBar.org/certification

15. Board of Legal Specialization & Education Exhibit and Promotional Items at Florida Bar Meetings FloridaBar.org/certification • FloridaBar.org/certification • FloridaBar.org/certification FloridaBar.org/certification • FloridaBar.org/certification • FloridaBar.org/certification

16. Bimonthly E-Newsletter for Certified Lawyers FloridaBar.org/certification • FloridaBar.org/certification • FloridaBar.org/certification FloridaBar.org/certification • FloridaBar.org/certification • FloridaBar.org/certification

17. FloridaBar.org/Certification FloridaBar.org/certification • FloridaBar.org/certification • FloridaBar.org/certification FloridaBar.org/certification • FloridaBar.org/certification • FloridaBar.org/certification