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Learning Objective

Learning Objective. To know and be able to define the various business- and corporate-level strategies that a company may pursue. Strategies in Fragmented Industries. Focus on customer group, customer need, or geog. region Chaining Franchising Horizontal Merger Internet.

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Learning Objective

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Presentation Transcript

  1. Learning Objective • To know and be able to define the various business- and corporate-level strategies that a company may pursue.

  2. Strategies in Fragmented Industries • Focus on customer group, customer need, or geog. region • Chaining • Franchising • Horizontal Merger • Internet

  3. Strategies in Embryonic and Growth Industries • The changing nature of market demand • Strategic implications: Crossing the chasm • Strategic implications of market growth rates • Factors affecting market growth rates • Strategic implication of differences in growth rates

  4. Navigating Through the Life Cycle to Maturity • Embryonic Strategies • Growth Strategies • Shakeout Strategies • Maturity Strategies

  5. Embryonic Strategies • Share building strategy

  6. Growth Strategies • Investing in extensive R&D to support product development • Increasing amount of market segmentation for broad differentiation • Market concentration

  7. Shakeout Strategies • Share increasing strategy • Harvest strategy

  8. Maturity Strategies • Product proliferation • Price cutting • Maintaining excess capacity

  9. Strategies to Manage Rivalry • Price signaling • Price leadership • Nonprice competition- Market penetration - Product development - Market development - Product proliferation • Capacity control

  10. Strategies in Declining Industries • Leadership strategy • Niche strategy • Harvest Strategy • Divestment strategy

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