why china is the next mobile gaming frontier n.
Download
Skip this Video
Download Presentation
Why China is the Next Mobile Gaming Frontier?

Loading in 2 Seconds...

play fullscreen
1 / 20

Why China is the Next Mobile Gaming Frontier? - PowerPoint PPT Presentation


  • 124 Views
  • Uploaded on

Why China is the Next Mobile Gaming Frontier?. Chris Shen Vice President The9 Limited (Nasdaq: NCTY). China: A Billion Mobile Phone Users…One of the Largest Mobile Markets in the World. 980 million mobile phone users in China, with rapid growth of the market size.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Why China is the Next Mobile Gaming Frontier?' - carter


Download Now An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
why china is the next mobile gaming frontier

Why China is the Next Mobile Gaming Frontier?

Chris Shen

Vice President

The9 Limited (Nasdaq: NCTY)

china a billion mobile phone users one of the largest mobile markets in the world
China: A Billion Mobile Phone Users…One of the Largest Mobile Markets in the World
  • 980 million mobile phone users in China, with rapid growth of the market size
smartphones are catching on
Smartphones Are Catching On
  • Longtime popularity of feature phones
  • Smart Phones: why now?
ios vs android growth and competition
iOS vs. Android: Growth and Competition
  • Apple
    • Officially bundled with China Unicom & China Telecom
    • 10 million+ noncontract users with China Mobile
    • Partnerships for all 3 carriers in 2012?
  • Android
    • More and cheaper devices = more users
challenge 1 fragmented channel distribution
Challenge 1: Fragmented Channel Distribution
  • Apple and Google aren’t in control
    • Numerous distribution channels
    • Unique requirements
challenge 2 regulations and culture differences
Challenge 2: Regulations and Culture Differences
  • Legality
    • Okay in the U.S., not necessarily in China
      • Games with gambling, sex and violence
  • Genre & Visual
    • Game category
    • Character style
    • Playability
challenge 3 monetization
Challenge 3: Monetization
  • Chinese mobile gaming is all about freemium
    • In-app purchases and in-app advertising
  • Pricing for micro-transaction
  • Different distribution channel = different payment solution
challenge 4 piracy
Challenge 4: Piracy
  • Pirates are everywhere
    • Even big-name enterprise doing that
    • Responsibility falls on local publishers
tip 1 don t go it alone
Tip 1: Don’t Go It Alone
  • Without a local partner, even great games can suffer on the distribution and piracy
    • Example: Fruit Ninja by Halfbrick
tip 2 know what s popular
Tip 2: Know What’s Popular
  • RPG is still the favorite, and good for monitization
  • High expectations on social games
  • Male users are the majority paying users
tip 3 choose the right monetization model
Tip 3: Choose the Right Monetization Model
  • Pay-per-download isn’t the way to go
  • In-app purchase and in-app advertising are key revenue streams
  • iOS users are more likely

to pay for micro-transactions

  • Android users respond better

to in-game ads

how the9 can help some background
How The9 Can Help: Some Background
  • Established in 1999, early experience on PC virtual communities…before Facebook
  • PC online game operation experience
    • Social gaming communities
    • Micro-transactions
  • Engaged into the mobile gaming business since 2010
the9 venturing into mobile social gaming
The9: Venturing into Mobile Social Gaming
  • The9 Game Zone: Localized mobile social gaming platform powered by OpenFeint and connecting with major Chinese SNS
  • Sina Weibo
  • Tencent Weibo
  • RenRen
  • The9 Game Zone
the9 single publisher and operator in china
The9:Single Publisher and Operator in China
  • Partnerships
    • Major telecom carriers
    • Third-party channels
    • Device manufacturers

the9 one stop shop for western developers in china
The9: One-Stop Shop for Western Developers in China
  • Localization
  • SDK Packaging
  • Monetization Strategies
  • Advertising
  • Distribution
  • Marketing and Promotion
  • Anti-Piracy Solutions
our global partners are seeing serious growth
Our Global Partners Are Seeing Serious Growth
  • Fast growth on licensed games: 880 titles up to mid of Apr. ’12; 12 million downloads at the publishing network
  • Contracted distribution channels: 60+
  • Register member on The9 Game Zone: 10 million up to May ‘12
the9 mobile business unit your passport to china
The9 Mobile Business Unit: Your Passport to China

Chris Shen

shenguoding@corp.the9.com

m.the9.com/developer/en