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E-Mail Marketing, the marketing tool you can't afford to ignore. Induco Solutions www.inducosolutions.com
Index: Induco Solutions introduction Email Marketing - Fast, Efficient And Cost Effective. E-Mail News-Letters Effective E-Mail Marketing Strategies Common e-Mail Marketing Objectives Promotional Offers Top reasons why Internet users respond to e-mail offers Top 10 reasons, why you should invest in email marketing Questions Thank You
Induco Solutions: • INDUCO SOLUTIONS is the service provider of email marketing for clients seeking to identify sales prospects, maximize customer contacts and achieve optimal follow-up sales. • We pride ourselves in knowing that we helped in your success!Your success is our success! • Our services: • Email Marketing, Monthly/ Weekly News letters, Web Design & Development, Web Hosting.
Email Marketing:Fast, Efficient And Cost Effective. • Email marketing is an increasingly popular way to market a company or product to many interested customers while keeping in mind the ROI. We are an email marketing agency that can very efficiently handle all your email marketing needs from sending your emails to a specific list of your choice or to a purchased email list. • By including opt in emails we can generate sales leads to follow-up only to people who express interest in your products. These E-Mail leads allow your company to save money. You only respond to people who request more information. These consumer email leads are a perfect way for you to know whom to target with follow-up information. • E-mail Marketing will be useful to send a targeted message, information or a offer to a designated set of customers. E- Mail is a powerful push method for online marketers as opposed to the pull medium of website.
E-Mail NewsLetters: • An e-Newsletter is an email that allows companies to submit correspondence to their clients on a continual basis using an email or e-Newsletter system. • E-Newsletter Features: Your Company can use e-Newsletters to get the word out about any topic you choose! Most newsworthy items include: • Announcements. • Products launches. • Coupons, sales and Special promotions. • Communicate any Event scheduled
Effective E-Mail Marketing Strategies • Common e-mail Marketing Objectives • Acquisition vs. Retention • Popular email Models • Recipient response
“e-Mail Marketing is the wave of the future. Fast and cost-effective, e-mail must become an important part of your integrated marketing and media plan.”
Common e-Mail Marketing Objectives • Build brand awareness • Acquire new leads/ registrants/ customers/ clients • Drive immediate sales • Enhance customer retention • Build stronger relationships with existing customers/clients • Provide company or product information • Increase revenues by up-selling to existing customers/clients • Post-order targeted e-mails • As part of an integrated marketing strategy
Top reasons why Internet users respond to e-mail offers • Know and trust brand • Relevant information • Good prices • Friend has recommended • Price/coupon/reward • Timely • Compelling subject • Entertaining
If you are still unsure, then here are the top 10 reasons, why you should invest in email marketing right away. 1. Global reach: No matter where you are or whom you need to reach, targeted emails pave the way. Borders are no obstacles in email marketing. 2. Lower cost: Costs incurred in designing, executing, testing, sending and receiving an email is up to 78% less for a run of 5000 over paper-based direct mail version. When you add e-mail to your marketing mix, you spend less time, money and resources than with traditional marketing vehicles like direct mail or print advertising.3. Interactive: You can innovatively initiate campaigns using graphics, videos, music, quiz, game or whatever that will be of interest to your prospect, to grab his attention and interest immediately.4. Highly personalized: Email enables you to personalize and greet every person you target. This helps in creating a special bond with the prospects.
If you are still unsure, then here are the top 10 reasons, why you should invest in email marketing right away. 5. Round the clock marketing: With an email the audience can understand your offering even when you are out of office. 6. Measurable results: Special tools are available that accurately measure click-through rate, conversion rate, how a person one arrived at your website, and more, to enable you to assess the success of different email campaigns. 7. Targeted marketing: Since pre-packaged and custom-built lists are available, you could reach only those who might require your services, solutions or products without bothering those who do not. You can select each one of your targets based on geography, age, income, spends, and many other parameters. 8. Opt-in or unsubscribe options: Emails contain opt-in and opt-out options which help you to shortlist your prospects and reach only the ones genuinely interested in your offerings.
If you are still unsure, then here are the top 10 reasons, why you should invest in email marketing right away. 9. Faster response: Time to receive responses through e-mail is one to three days, where you will get maximum responses on day one itself, while a direct mail campaign would take minimum 7 to 12 days to generate any responses. Further, responding to a direct mail is more cumbersome, while a person can respond to an email immediately. 10. Simplest: Executing an email campaign is simple and you can do it sitting at home without any extensive resources.
Questions? Please contact: Induco Solutions Ph.No:+91-40-66711535 Mobile : +91-7799819991 E-mail Id: firstname.lastname@example.org Contact Person : Ravi Kumar R www.inducosolutions.com
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