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Yahoo Case Study

Yahoo Case Study. By MTiPO : Desiree Fabunan Yee Han Kuan Svyatoslav Mishchenko Patrick Lin Ngai Lung Wenhan Zhou. Decision. Take Sequoia’s offer Two main reasons: Growth Brand & Marketing. Growth. Don’t need artificial growth boost Already own >25% of market

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Yahoo Case Study

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  1. Yahoo Case Study By MTiPO: Desiree Fabunan Yee Han Kuan Svyatoslav Mishchenko Patrick Lin Ngai Lung Wenhan Zhou

  2. Decision • Take Sequoia’s offer • Two main reasons: • Growth • Brand & Marketing MTiPO - Yahoo Case Study - October 1st 2007

  3. Growth • Don’t need artificial growth boost • Already own >25% of market • Growing at 3.68x per year (earnings) • Maintain growth momentum • Money for R&D • Effective management team required MTiPO - Yahoo Case Study - October 1st 2007

  4. Brand & Marketing • No dilution of brand • Maintain ownership of vision • Remain on the frontier • Instead of becoming corporate (slow) MTiPO - Yahoo Case Study - October 1st 2007

  5. Visual Representation MTiPO - Yahoo Case Study - October 1st 2007

  6. Risks • Management • Bring in experienced CEO to manage • Get an advisor or “Virtual CEO” • Maintaining growth • Partner with referring sites • Focus heavily on R&D • Technology • Develop similar offering and leverage current user base • If finances permit, buy out MTiPO - Yahoo Case Study - October 1st 2007

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