MEGAPRO (Marketing) Pty Ltd - PowerPoint PPT Presentation

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MEGAPRO (Marketing) Pty Ltd

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  1. Presentation to MEGAPRO (Marketing) Pty Ltd 365 Sports Media

  2. Online Market in South Africa South African Population: Estimated at 48M South Africa Internet Market: • Internet users 4M • 1 in 12 South Africans have internet access. • 64% access the internet from their place of work • 31% have internet access at home • Ratio of male and female: 57:43 • 30% of Users are 18-24 • 36% of Users are 25-34 Source: Nielsen / Netratings

  3. 365 Digital Content Syndication: 365 syndicates quality sports and lifestyle content Online Publishers: 365 publishers consumer sports websites Web Development: 365 develops, hosts, maintains, populates & drives traffic to client sites Sports Media: 365 provides online media solutions to sponsors, sports marketing agencies & sporting bodies

  4. 365 Sports Media Is part of 365 Digital Publishing, publishers of leading sites like Rugby365 and Sport365 Suppliers of website solutions to the likes of the PSL, Moroka Swallows, SA Referees Suppliers of sports content to likes of Fox, i-Touch, Exact Mobile, I net bridge Part of Primedia Online, with iafrica.com Highly respected sports media brand

  5. 365 Sports Media • Provides complete online media solutions to sponsors, sports marketing agencies and sporting bodies • Adds significant mileage and exposure to sports sponsorship and brands • Improves public perception and awareness of the property • Improves media coverage of the property, including PR • Increases exposure and reduces labour and cost to property owner • Solution to sports bodies, sponsors and sports agencies


  6. 365 Sports Media has • Content • Journalists • Sports Media experts and expertise • Technical resource • Track record in working with sponsors and sports bodies • Highly trafficked web properties • Mobile, technical, design and consumer expertise • Advertising, e-mail marketing and campaign management solutions • 24/7/365 ability! • Significant industry relationships

  7. What we do • Media Management • Press releases • Media Strategy • Media Liaison • Content • Websites – for the main property • Online Media Centres/media Guides (including accreditation) • Mobile • Competitions • E-Mail Marketing

  8. Media Management Press releases: • Using 365’s experience sports journalists • Tailored at end-user/client – not generic • Proactive and 24/7 Media Strategy • Consultancy service • Being a media house itself 365 has extensive understanding of media requirement • Expertise in media strategies and services Media Liaison • Classic media liaison service • Can be remote or on site • Can be 24/7

  9. We have: • Content expertise, generating quality content • Content of editorial value and interest – not just PR speak • Reliable in terms of delivery and quality • Can be customised for certain clients

  10. The Main Property website • Site for the event/competition/sports body itself • Access to the public – providing service • Should be marketed on all communication • 365 expertise in ‘sticky’ consumer sites • Can benefit from 365 ability to market across 365/Primedia Online’s properties • Site could cover • News • Statistics • Fixtures • Background Info • Sponsorship information • Screensavers/logo downloads • Interactive/fans section • Mobile Info • Opinion • History etc

  11. Online Media Centres/Media Guides (including accreditation) • registered user/password protected environment to the registered journalist • Providing: • Online Accreditation • Press Releases • Full Archive • Comprehensive statistics – to eliminate the need for research! • Insider Communiqués • Logo downloads – high res format for publication • Photographic services – to allow easy access to high res photos (with Gallo) • Media Community forums • This service ensures greater coverage of property

  12. Mobile • 365 expertise in developing and selling mobile content to a consumer market. • 365 can develop: • ringtones • Screensavers • Wallpapers • Pop versions of above • News and results • Press releases • Competitions Note: Mobile can generate revenue for client

  13. Competitions • Via the web, email and mobile technology and tools 365 can run competitions around the property E-Mail Marketing • 365 has advanced e-mail technology • Provided e-mail newsletters for 8 years

  14. Rationale • Cheap sponsorship leverage and additional (free) mileage • No need for client/agency to resource up • Ensures event coverage by taking event to the media • Marketed across our house properties • Removes media house cost/resource issues • Provides ‘base’ for public to visit

  15. 365 Sports Media • Cost effective, proactive way of adding serious leverage to sponsorship • Provides resource free capacity to property owner • Supreme media service

  16. Thank you 365 Sports Media