User Centred Development

1. User Centred Development UCD Werkcollege blok 1 week 7

2. Agenda • Opdracht 3: Desktop Research for HvA • Eindopdracht • Eindopdracht Werkgroep Afspraken • Persona Construction

3. 1. Opdracht 3: Desktop Research for HvA

4. Opdracht 3: Desktop Research for HvA • How do users get information? • What does the competition do? • What is HvA doing wrong? • What is your advice to HvA?

5. Opdracht 3: Desktop Research for HvA • Feedback from students • Feedback from teacher • Please send opdrachten to your teacher • Please follow instructions

6. Beoordelingssheet

7. 2. Eindopdracht

8. 8 The stages of a UCD process

9. Eindopdracht • Aim • Use knowledge about UCD concepts, techniques and methods • Analyse the manner in which specific target groups use a product/service • Develop solutions to improve product/service experiences for a specific target groups • Deliver and communicate solutions and recommendations to a client

10. Eindopdracht • Work in duos • Your original teams • Work together to produce the eindopdracht • “Make it work” (Project Catwalk’s Tim Gunn)‏ • Grading • Marks between 0 and 10 • Worth 50% of your final UCD grade • Marks below 5.4 = Onvoldoende • Fail Eindopdracht = Fail UCD (overall)‏ • Herkansing

11. Eindopdracht • YOU are the user experience consultant • Your CLIENT is: Choose ONE client with a specific product/service

12. Eindopdracht • What to do • Identify the User • Perform User Research (Observation + Desk Research + Interviews)‏ • Develop a Scenario • Develop a Persona • Develop a User requirements list • Give your client clear advice on ways to improve the product/service • Give your client clear advice on how the improvement/s will enhance user experiences

13. Eindopdracht • What to submit • Film • 3 minutes in length • FLV format • Give advice to your client (detail & depth required)‏ • Evidence supporting your advice • Summarise your entire research process

14. Eindopdracht • Deadlines • Submission 1: Week 9 • Evidence of your completed research • Persona + Scenario • User requirements List • User experience improvements • Film storyboard • Submit digitally to your tutor. Look online for deadlines in schedule • Make an appointment to present these items with your tutor in Week 9 • Submission 2: Week 10 • Submission 1 plus Final Film • Submit digitally to your tutor Look online for deadlines in schedule • Make an appointment to discuss your Eindopdracht mark in Week 10

15. 3. Eindopdracht werkgroep Afspraken

16. Eindopdracht werkgroep Afspraken • Submission 1: Week 9 meet with your tutor • Submission 2: Week 10 meet with your tutor • Attendance is compulsory • Schedule your meeting dates today, with your tutor Eindopdracht Afspraken Schedule

17. Eindopdracht werkgroep Afspraken • 5 minutes read “Opdracht Instructions” • Site and location for Eindopdracht submission • Questions?

18. 4. Persona Construction

19. Persona Construction • Research (collects data)‏ • Data (is translated into information)‏ • Information (builds persona/s)‏ • Personas

20. Persona Construction Personas = • Demographic Information • Behaviours • Goals • Other relevant information: habits, hobbies

21. Persona Construction Exercise • Review the four user briefs • Complete the Persona Matrix • Identify: Demographic Information Behaviours Goals Other relevant information: habits, hobbies

22. Persona Construction Exercise • Review the Matrix for Patterns • Construct the Persona based on Patterns that you observe • What/Who is our Persona?

23. Reminders: Eindopdracht – there are 2 deadlines Afspraken – make today with tutor 19th Oct – 23rd Oct Herfst Recess Good luck and ‘happy research’