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HEPTech Reaching Out

Join the European Enterprise Network and expand your startup's reach across Europe and beyond. Learn about the power of personal connections, effective marketing materials, and crafting a compelling elevator pitch. Connect with industry experts and build your dream team for success.

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HEPTech Reaching Out

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  1. Ian Tracey HEPTech Reaching Out ian.tracey@ktn-uk.org @iantracey www.ktn-uk.org

  2. Use other networks

  3. European Enterprise Network Its across Europe Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, United Kingdom

  4. European Enterprise Network And then some Albania, Armenia, Bosnia and Herzegovina, Brazil, Canada, Chile, China, Egypt, Iceland India, Israel, Japan, Mexico, Moldova, Montenegro, Morocco, Norway, Russia, Serbia, South Korea, Switzerland, Tunisia, Turkey, USA, Ukraine, fYRoM

  5. Personal Connections • LinkedIn (for me) is a great way of keeping in touch • Not just a business card store • Say “Hi” to people • Do articles etc.. • But who has the time • Get your photo right • Remind me how I know you • Facebook ?

  6. Keep a mailing list Think about how to acquire names.. opt out How Often.. Great Content metrics

  7. CRM Customer Relationship Manager • Business card database • And more • Main problem is getting people to fill them in. • Metrics

  8. Network Meetings • Think hard which ones to attend • Better to have a few and be regular than dash to many • Think about running your own • Format

  9. Standard Marketing Materials • Have PDF and Hard copy of • Your institute, department • Innovation spec sheets / licence, technology, investment opportunities • Success Stories

  10. 30 Second Pitch The “Elevator” pitch

  11. In short It is a simple recipie Grab Attention Filter Inform Action Contact Details

  12. Grab Attention You need to wake them up Don’t waste time telling me your name – I am not listening to you I have heard a few people before you and I want to check my Facebook on my phone…. So, use a question: Why do 80% of companies fail within 2 years, and are you the 20% ?

  13. Filter To make the chosen few pay attention You have my attention, but I only want the select few to listen. If they know they are the group, they will listen more Help them understand why they need to listen So, If you are a high tech company, incubation is key

  14. Inform It keeps the attention going Now tell them how you help them, why you are important So… Because, out of all companies that are in incubation, over 80% are still alive after two years.

  15. Action The call to arms… You need to tell them what they need to do next. Make it easy to understand So.. You need to speak to me to see if we can take your company through incubation

  16. Contact Details Only at the end, tell people who you are. If the right 1% is listening, then if only they remember you, 100% of the correct people know you You are not TV stars So.. My name is Ian Tracey & I look forward to talking to you

  17. The Pitch Why do 80% of companies fail within 2 years, and are you the 20% ? If you are a high tech company, incubation is key ! Why ? Because, out of all companies that are in incubation, over 80% are still alive after two years. You need to speak to me to see if we can take your company through incubation My name is Ian Tracey & I look forward to talking to you

  18. Be Different Italy Adam raised 2 million, without anything… How: He gave a show and went to the source of cash…

  19. It’s a show about nothing - George Constaza

  20. What will be the next big thing ? Nobody knows. We are all just speculating

  21. No Idea, No Product. No Concept Just build the right team. The rest will follow

  22. My Dream Team All experts. All + 35

  23. $5M Run rate 3 years

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