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Seattle Tilth Farm works

Seattle Tilth Farm works . Direct Marketing Channels. Farmers’ Market. Advantages . Challenges. High prices for products Good visibility for farm Customer interaction and feedback High volume sales potential. Staffing No guaranteed sales Transportation

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Seattle Tilth Farm works

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  1. Seattle Tilth Farm works

    Direct Marketing Channels
  2. Farmers’ Market Advantages Challenges High prices for products Good visibility for farm Customer interaction and feedback High volume sales potential Staffing No guaranteed sales Transportation Market fees, regulations and entry
  3. Farmers’ Market Look for a market that is: Clean and well managed; in a busy area, supported by an advertising program, and has a good reputation with customers. Presentation, booth design, signage, and samples are important in attracting customers.
  4. Farm Stands Advantages Challenges Convenient for travel and set-up Flexible schedule Can sell limited offerings Opportunity to sell odd shapes, seconds and overstock Unpredictable sales Upkeep of market stand Zoning, building, & licensing requirements Increased insurance liability
  5. Farm Stands For Farm Stands: Location is critical. Choose operating hours when there is regular traffic/demand. Advertising and stand appearance are also important factors.
  6. Community Supported Agriculture (CSA) Advantages Challenges Secure market & money up-front Farmer sets prices & quantities Education & engagement for customers Limited packaging & grading Requires detailed crop plan for long-term consistency & variety Time & effort to directly engage members High turnover Delivery logistics
  7. CSAs Because CSA members want a connection with the farm, most CSAs provide newsletters, produce lists and recipes in addition to their produce. According to WSU: In Clark County there are more than twenty CSA farms operating five acres or less.
  8. Restaurants Advantages Challenges Excellent visibility & marketing opportunities Open to small quantities of high quality produce Opportunities for specialty crops Relationships with chefs High level of quality and consistency Customer service and communication Low volume
  9. Restaurants There are greater opportunities to provide for the needs of independent restaurants than for chains. It is best to contact restaurants in the morning and to have a fresh sheet prepared. Farms selling to restaurants should have strong invoicing / book keeping systems.
  10. Schools, Universities & Care Facilities Advantages Challenges Allows for mid-high volume sales Higher prices than wholesale Consistent orders Opportunities to partner with educational programming Seasonal issues Additional certifications and insurance May look for more processed food Requires consistent high volumes
  11. Schools, Universities & Care Facilities For public schools, identify and contact local Food-to-School coordinators. For private schools and universities contact the individual school’s nutrition services department. Offer to start small an build. Offer educational opportunities for student to connect with their food.
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