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MobiCert: Certification for Mobile Learning App Developers

MobiCert provides online/mobile learning design knowledge, offering value to developers globally. Targeting market leaders, the strategy includes strategic partnerships and targeting emerging technologies to increase accessibility. The marketing plan focuses on promoting the certification to industry associations, technology providers, and through social media outlets. The sales plan outlines short-term goals, marketing strategies, and revenue projections for the first and second years.

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MobiCert: Certification for Mobile Learning App Developers

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  1. Hackathon TEAM BLUE

  2. 1. Product Brand MobiCert • Certification of Mobile Online Learning Application Developers • The audience for this certification would be those individuals who are developing mobile applications for online learning programs • Three levels – Apprentice, Expert, Professional • Content – • Knowledge: online/mobile learning design, standards, device knowledge, security, enabling technologies • Skills: Simulations with feedback; performance task • Abilities – Communication, Organization, Project Management

  3. 2. Program Description • MobiCert is designed to increase access and efficacy of online learning programs around the world • What is the value to the general population? • Breakdown socio-economic and geographic barriers to allow increased accessibility to high-quality online learning programs • Anytime, anywhere access to high-quality online learning • What is the value to the candidate population? • 8.7 million mobile application developers worldwide and expected to reach 19.7 million by 2020 – 50% are expected to be women • This is an opportunity to earn a mark of distinction within their career group and to produce a better product for students around the world

  4. 3. Program Strategy • Develop Strategic Partnerships • Bill and Melinda Gates Foundation-Fund distribution of mobile devices in 3rd world countries • UNICEF’s Education is a Human Right campaign-to support and promote the value of online learning accessibility in 3rd world countries • Technology Providers (Apple, Microsoft)-Require certification for Apps running on their platform • Application Developers Alliance, Online Learning Consortium to promote the value of the certification • Capitalize on emerging technology and technology trends • Internet accessibility • Remote proctoring • Mobile devices • Obtain ANSI Certification

  5. 4. Target Market • Organizations who will recognize the MobiCert • Microsoft • Apple • Google • Oracle • IBM • Organizations who will partner • Distribution Partner – App stores (Apple, Microsoft, etc.) • Delivery Partner – Mobile (practice what we preach) • Training Partner – Universities • Test takers • IT Students • Current Mobile Application Developers and Online Learning Developers (8.7 million worldwide)

  6. 5. Delivery Plan • Goals of the delivery plan: • Anytime, anywhere access via mobile device • Remote proctoring for security enhancement (mid-stakes assessment) • Rely on existing technology partners for delivery • BYOD

  7. 6. Marketing Plan • Marketing to IT mobile application and learning applications developers • Technology Providers: Apple, Microsoft, GooglePlay for Education • Learning Apps are the second highest type of applications in the Apple store • GooglePlay for Education has 30 million subscribers (students and teachers) • Industry Associations: Application Developers Alliance, Online Learning Consortium to promote the value of the certification • Industry websites: Fiercedeveloper.com • Other mobile app and learning app industry websites and associations • Social media outlets (e.g. Facebook, Twitter, Instagram, YouTube) • Value Message to Candidate Population • Set yourself apart in a saturated market

  8. 7. Sales Plan • Short-Term Goals • Partner Commitments • Identify Subject-Matter Experts • Exam Creation • Certification Program Marketing • Time to Market: 12 Months • First Year Volume Goals • 8.7 million mobile developers today • Target Year 1 is 0.5% of market share • Target Year 2 is 1.5% of market share • Assuming $350 per assessment = $50 million in revenue in Year 1 • 2% of revenue from Year 1 would be divided between Bill and Melinda Gates Foundation and UNICEF’s Education for All Program

  9. 8. “Wild Card” • And here’s a live commercial for MobiCert ……

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