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Discover how small and medium practices can better assist SMEs, the most trusted advisors, by upgrading skills and focusing expertise, with insights on pricing, client acquisition, and forming strategic alliances. Learn key success factors and lifecycle economics essential for supporting SMEs effectively.
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IFAC Small and Medium Practices Forum 2009 - Role of SMPs in providing business support to SMEs Mr. Paul MP Chan Beijing, China . October 28, 2009 Audit | Tax | Advisory
Supporting SMEs By Market Demand and By Necessity • SMEs – Worldwide, all Governments help SMEs because of Employment & Politically Popularity • SMP’s Capacity constraint in serving large companies
Supporting SMEs Ranked the most trusted advisers to SMEs, not just on accounting and business matters, but also on a variety of issues
Supporting SMEs Own skills need to be upgraded to meet market demand e.g. Software Packages make book-keeping services almost obsolete
Supporting SMEs Focus your market segment/choose your expertise; e.g. Risk Consulting IPO Consulting Obtaining finance Investment advisory Insolvency
Uniqueness &Pioneering concepts Experience & Knowledge General knowledge Skill level requirement Experience +Trust Volume +Management Talent + Brand Critical Success Factors Practice Economics - Life Cycle of Professional Services Source: Adapted from Professor David Maister's book Rocket Science Margin Grey Hair Procedures & Practices Time
Supporting SMEs Formation of Strategic Alliances, and what else?
Supporting SMEs Pricing Differential Pricing Value Pricing
Finding New Clients Situation of 2 Professional Firms: Firm A
Finding New Clients (Cont’d) Situation of 2 Professional Firms: Firm B
Marketing Over 70% of new businesses are from existing clients Don’t overlook opportunities in existing clients while chasing new clients
Thank You ! Contact Information: Tel: (852) 2165 7887 Fax: (852) 2881 8766 Email: paul.chan@chhkcpa.com Website: www.chhkcpa.com www.paulmpchan.org