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Social Computing in the Enterprise Enabling Communities with SharePoint Technologies. WeiWang C onsultant Microsoft Corporation. Agenda. Social computing trends Value to the enterprise Microsoft’s approach Next steps. What’s the role of Social Computing in your organization?.

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social computing in the enterprise enabling communities with sharepoint technologies

Social Computing in the EnterpriseEnabling Communities with SharePoint Technologies



Microsoft Corporation

  • Social computing trends
  • Value to the enterprise
  • Microsoft’s approach
  • Next steps
web 2 0 enables emergence of social computing
Web 2.0 enables emergence of Social Computing





Basic tenets of Social Computing:

  • Innovation is moving from a top-down to bottom-up model
  • Value is shifting from ownership to experiences
  • Power is moving from institutions to communities1



Social Software











Joy of Use


User Centered



Six Degrees

Perpetual Beta






Ruby on Rails




Web Standards


The Long Tail







Pay Per Click


  • "Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform." 2
  • - Tim O’Reilly, O’Reilly Media President & CEO







Data Driven







Web 2.0/Social Computing


  • 1 Source: Forrester Research, Inc. “Social Computing - How Networks Erode Institutional Power, And What to Do About It”, February 2006
  • 2 Source: December 2006, “Web 2.0 Compact Definition: Trying Again”
social computing is the next wave of collaboration
Social Computing is the next wave of collaboration

1st Wave

3rdWave: Social Computing

2nd Wave

  • “Social Computing is not a fad. Nor is it something that will pass you or your company by. Gradually, Social Computing will impact almost every role, at every kind of company, in all parts of the world. Firms should approach Social Computing as an ongoing learning process, using some of the best practices of firms that have successfully taken the first steps.”1
  • - Forrester Research
  • 1 Source: Forrester Research, Inc. “Social Computing - How Networks Erode Institutional Power, And What to Do About It”, February 2006
what analysts are saying
What Analysts Are Saying
  • “To thrive in an era of Social Computing, companies must abandon top-down management and communication tactics, weave communities into their products and services, use employees and partners as marketers, and become part of a living fabric of brand loyalists.” 1

“Enterprise social software provides an open and freeform environment that (1) stimulates large-scale participation through informal interactions, and (2) aggregates these interactions into an emergent structure that reflects the collective attitudes, dispositions and knowledge of the participants.” 2

“Executives say they are investing in Web 2.0 to communicate with customers and business partners and to encourage collaboration inside the company.” 3

1 Source: Forrester Research, Inc. “How Networks Erode Institutional Power, And What to Do About It” , February 2006

2 Source: Gartner Presentation, “Wikis and Social Software: How to Create and Harvest Value from Informal People Networks” by Nikos Drakos, March 19-1, 2007

3 Source: McKinsey & Company, “How Businesses are Using Web 2.0”, 2007

organizations embracing social computing
Organizations embracing Social Computing
  • “Because many business teams are increasingly global, business and IT leaders must pay close attention to technology support that enables virtual closeness.”1
  • - David Furlonger, Gartner Managing Vice President

Base: 106 CIOs at firms using at least one of six Web 2.0 technologies

(multiple responses accepted)

1 Source: Gartner, Inc., “Teamwork and Decentralized Decisions Critical in a Flat-World Marketplace” by David Furlonger, April 2007

,2 Source: December 2006, United States CIO Confidence Poll Online Survey

employees are bringing these tools to the workplace
Employees are bringing these tools to the workplace

Base: IT decision-makers at US firms with 500 or more employees using Web 2.0 technologies

“Blogging is a great option, for users can search blogs using keywords, and sharing firmwide intellectual property and collaborating with colleagues. It’s better than using e-mail because we can archive and retrieve all the posted ideas and information for later use.” 2

- Tom Baldwin, Sheppard Mullin Chief Knowledge Officer

1 Source: May 2007, North American Enterprise Web 2.0 Online Survey revision

2 Source: Sheppard Mullin Case study,

business productivity infrastructure social computing tools integrated by design
Business Productivity InfrastructureSocial Computing Tools Integrated by Design

Unified Communications And Collaboration

Business Intelligence

Enterprise Content Management

Website and Security Framework

Business Data Catalog

Open XML File Formats

Extensible UI



Secured, Well-Managed Infrastructure

Secured, Well-Managed Core Infrastructure

Secured, Well-Managed Core Infrastructure

Harness the power of your networkSocial Computing tools delivered in a secure, managed, and compliant infrastructure
Harness the power of your networkSocial Computing tools delivered in a secure, managed, and compliant infrastructure
promote expertise and build communities within your organization
Promote expertise and build communities within your organization

Name and title automatic

Presence shown

Permission settings

Optional self description

In Common connections between viewer and Jesse

Tags in Details: Clicking will return people with the same tag value, grouped by social distance

Latest blog post shown- up to max of 3

Communities Jesse belongs to: Membership distribution lists and workspaces (SharePoint sites)

Can be internal and/or external links

Shared documents from SharePoint sites Jesse belongs to

List of colleagues by grouping

sharepoint s social computing ecosystem
SharePoint’s Social Computing ecosystem
  • Users
  • Partners
  • Social Platform
  • Tools
  • Community
summary microsoft s main differentiators
SummaryMicrosoft’s main differentiators
  • Integrated infrastructure reduces cost and complexity and improves privacy and security
  • Familiar user interface and contextual availability drive increase in adoption
  • End users empowered while IT maintains control
next steps
Next Steps
  • Evaluate social computing needs in light of broader collaboration infrastructure
  • Read “Bringing Web 2.0 to the Enterprise with the 2007 Office System” for more details
  • Identify high-impact scenarios
  • Consider SharePoint social computing capabilities
what the press are saying
What the Press Are Saying

“At Proctor & Gamble, the Enterprise 2.0 push is all about speed. The 140,000-employee company is rolling out Microsoft SharePoint and Office Communicator as well as Microsoft Windows Desktop Search company-wide…P&G’s goal is to make it easier for employees to connect to each other and to outsiders.” 1

“And though [corporate wikis] have been used by corporations for a few years, they’re making deeper inroads lately and gradually rewriting the rules of collaboration at companies as varied as…Microsoft.” 2

“Blogs and wikis in WSS 3.0 - I love them. …I think they’re an excellent way to disseminate information. If it’s done correctly, it can really reduce the number of meetings.” 3

-- TJ Doherty, owner of Chariot Enterprises

1 Source: February 2007 “Most Business Tech Pros Wary About Web 2.0 Tools In Business“

2 Source: March 2007, “No Rest for the Wiki”

3 Source: May 2007, “MOSS Gathers Momentum”


“We’re conserving resources, making life easier for attorneys and staff, and offering the tools for greater responsiveness to our clients. This new intranet solution has been a real win for the firm.”

Tom Baldwin, Chief Knowledge Officer, Sheppard Mullin

Law firm increases functionality and reduces costs with new intranet

  • Worked with Microsoft® Gold Certified Partner XMLAW
  • More user friendly and relevant search
  • Personalized home pages with audience targeted news and events
  • Wikis and blogs for the freeform knowledge sharing
  • Cost savings of U.S.$1 million
  • Enhanced productivity
  • Greater responsiveness to clients
  • Increased reuse of firm knowledge
  • To deliver value, need a more effective search
  • Too much information on the intranet’s home page for any single user needs/wants
  • Users are requesting to share knowledge in unstructured way

“Wikis have generated a lot of interest from the faculty and they have been requesting that wikis be a tool that they can add to their sites for quite a while now... for content management because people identify with the wikis and the ability to edit the page.”

– Derek Horton, student from a Major Academic Institution in New England

College group create living knowledge base with the 2007 Microsoft Office System

  • Centralized portal
  • Personal sites created by students and staff
  • Blogs by students to broadcast information
  • Wikis for dynamic collaboration
  • Flow of information in lab groups is often disjointed and unsynchronized
  • Available solutions require costly customization and support
  • Flow of ideas and information impeded
  • Improve communication and collaboration
  • Improve information sharing
  • Preserve important data with the central document repository
  • Promote Web content publishing
functionality screenshots1
Functionality Screenshots

WSS Core Functionality

MOSS Core Functionality

My Sites

Expertise search

Framework for Composite Applications & Mashups

Rich people store

Proactive people alerts

Organizational charting

Relationship search (social connections)

In common connections

Business data catalog

Permission settings

  • Wikis
  • Blogs
  • Task list
  • Discussion forums
  • Announcements
  • Contacts
  • RSS feeds
  • Email alerts
  • Issue tracking
  • Project Tasks
  • Custom lists
  • Custom views of lists

Community Functionality

Tools Functionality

  • Community kit for SharePoint
  • SharePoint Designer 2007
  • Popfly integration with SharePoint
functionality screenshots2
Functionality Screenshots


My Sites

Task list

Organizational charting



Proactive people alerts

Discussion forums

RSS feeds

Framework for Composite Applications & Mashups

Project Tasks

Email alerts


Custom lists

Rich people store

Permission settings

Issue tracking

Custom views of lists

Expertise search

In common connections

Relationship search (social connections)

Business data catalog

Community kit for SharePoint

SharePoint Designer 2007

Popfly integration with SharePoint

my site personal view
My Site: Personal view

RSS feeds

Colleague Tracker

Calendar schedule

External web parts

my site permission settings
My Site: Permission settings

Can set different permission levels for Details in profile

expertise search locate people and experts
Expertise search: locate people and experts

RSS feeds to stay up to date on this result

View results by social distance

Refine by common properties

community kit for sharepoint 2 0
Community Kit for SharePoint 2.0
  • CKS is a set of best practices, templates, Web Parts, tools, and source code that enables practically anyone to create a community website based on SharePoint technology for practically any group of people with a common interest
  • Launching week of June 18th at Enterprise 2.0 Conference
  • Includes:
    • Enhanced Blog Edition (beta)
    • Enhanced Wiki Edition
    • Corporate Intranet Edition
    • Internet/Extranet Edition
    • School Edition
  • Available to WSS/MOSS users but not supported by MS

community web parts for sharepoint
Community web parts for SharePoint

Tag Cloud1

Custom Yahoo! weather search2

SharePoint Support for Gadgets

1 Source:; site also has tag browser, social bookmarking web parts

2 Source: Dustin Miller, Microsoft MVP for WSS and President, SharePoint Experts

3 Source:



© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.