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Mark Thornewill, Director Sport Across Staffordshire & Stoke-on-Trent. Increasingly Active, Healthy and Successful Communities. Meeting : Lecture Date : 6 December 2007 Location : Staffordshire University. Introduction.

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Presentation Transcript
slide1

Mark Thornewill, Director

Sport Across Staffordshire & Stoke-on-Trent

Increasingly Active, Healthy and Successful Communities

Meeting : Lecture

Date : 6 December 2007

Location : Staffordshire University

introduction
Introduction
  • Understanding the challenges faced by Local Authorities in developing Sport and Leisure Polices
  • The environment they have to be developed in
  • Some of the main challenges faced
  • Importance of developing a strategic local strategy
  • The picture in Staffordshire – what a good strategy should look like.
challenges to local sport leisure policies
Challenges to local Sport & Leisure Policies

Changing national political agenda for sport

Early 70’s

  • Sport for all
  • Sport for sports sake
  • Competition and developing performance pathways
  • Massive investment in facilities

Early 80’s

  • Sports development focus

Late 80’s

  • Compulsory competitive tendering
challenges to local sport leisure policies4
Challenges to local Sport & Leisure Policies

Changing national political agenda for sport – cont.

The 90’s

  • Sports contribution to the wider agenda
  • Game Plan
  • Health
  • Community Safety
  • Education – decline in PE

2000

  • Partnership working across the wider agenda
  • Staff structures changed eg. Health Officers not Sports Development Officers
  • Local Strategic Partnerships
  • Local Area Agreements
  • Youth Sport Trust school sport
  • Sport England – community sport and participation

– Active Sports then onto 16+ age group

– Active People

  • UK Sport and elite level development
challenges to local sport leisure policies5
Challenges to local Sport & Leisure Policies

Changing national political agenda for sport – cont.

2008

  • Sport matters in itself
  • Competitive sport matters
  • Government to clarify roles and responsibilities of different departments and organisations to meet the aim of 2 million more people active by 2012
slide6

Challenges to local Sport & Leisure Policies

  • Non statutory function
  • Easy hit for Local Authorities to reduce funding
  • Cultural Strategy – a requirement one year then dropped
  • Resources
  • Capital – facility development
  • Revenue – sports development and facility management
  • External funding very often directed at wider agenda issues
  • Local authority aligned to these to access funding
  • Ghershon Efficiencies
slide7

Challenges to local Sport & Leisure Policies

Corporate Priority

  • Merged departments
  • Leadership:- Political

Officer

Partnership Working

  • Engagement
  • Sharing of resources
  • Timing
  • Trust

Role of County Sports Partnership

  • Effective delivery system for Sport and Active Recreation through partnership working
importance of developing sport leisure policies
Importance of Developing Sport & Leisure Policies

Vision and Rationale

  • Provides the vision for sport and active recreation in the local area
  • Purpose of the strategy clearly explained
  • Strategy has a city or borough-wide application
  • The grounds for public investment in sport are clearly stated

Leadership and Organisation’s Core Values

  • The rationale for the lead organisation’s involvement in sport
importance of developing sport leisure policies9
Importance of DevelopingSport & Leisure Policies

National and Regional context

  • Strategy relates to and utilises appropriate national policy and funding relevant to sport
  • Links with the Regional Plan for Sport
  • Takes account of the relevant changes in the external environment
  • Synergy with regional non-sporting agenda
      • Regional Cultural Strategy
      • Regional Development Framework
      • Regional Spatial Strategy
      • Regional Economic Strategy
      • Regional Framework for Health
importance of developing sport leisure policies10
Importance of DevelopingSport & Leisure Policies

Local Context

Ownership

  • Strategy is shaped by involvement of community partners, staff and others
  • Recognition of the power and potential of sport and its contribution to the achievement of local objectives
  • Addresses the issue of widening access for all
  • Audit of existing infrastructure and land use planning – open space, playing pitch and facility plans
  • People resources, structures and finance
importance of developing sport leisure policies11
Importance of Developing Sport & Leisure Policies

The picture in Staffordshire

  • Findings of the Sport Across Staffordshire and Stoke-on-Trent mapping exercise
importance of developing sport leisure policies12
Importance of DevelopingSport & Leisure Policies

Key Local Policy Drivers of Sport and Active Recreation Strategies Recorded

‘Community Strategy, Corporate Plan, Community and Safety Strategy, Health Improvement Plan, Local Development Plan and Economic Strategy, Cultural Strategy, Local Strategic Partnership Strategy, Health and Environment Service Plan, Open Spaces and Playing Pitch Strategy, Sports Facilities Strategy, PCT Exercise Strategy Choices for a More Active Life’.

Key Sub Regional Policy Drivers of Strategies Recorded

Sports Across Staffordshire, Active Sports Partnership Development Plan.

Key Regional Policy Drivers of Strategies Recorded

‘Sports Life - A regional Plan for the development of sport in the West Midlands (2001-2006), Sport England Regional Sports Board, Sport England West Midlands’.

Key National Policy Drivers of Strategies Recorded

‘Game Plan (2002), World Class Initiative, Running Sport, Volunteer Investment Programme, Facilities Planning Model, Active Programmes: Schools, Sports, Communities (Sport England), Policy Action 10, A Sporting Future For All (DCMS, 2000) Sport England, GO - SRB, National Governing Bodies, Sport England 'More people, More Places, More Medals'’.

importance of developing sport leisure policies13
Importance of DevelopingSport & Leisure Policies

Key Themes in Current Sport and AR Strategies

·        Tackle equality issues

·        Develop sporting pathways, club, coach and volunteer development

·        Raise profile of sport

·        Improve Health and quality of life through participation

·        Strategic coordination and planning

·        Facilities

·        School sport and education

·        Partnership working

·        Community safety

·        Economic regeneration

·        Community capacity

·        Targeted opportunities including 50+

Key Partners of Local Authorities Identified within Strategies

Police Staffordshire Youth Offending Team

Staffordshire Youth Service Sports Coach UK

Staffordshire County Council Sport Across Staffordshire and Stoke On Trent

Housing Associations Colleges, Universities

Connexions Staffordshire Local Authorities

Children’s Fund Parish Councils

Family Focus Groups Forestry Commission

School Sport Partnerships Partnership Development Unit

PCTs and Health Authorities Young Carers Associations

National Governing Bodies of Sport Local Charities

Sport England Able Too Forum

Sports Councils Barnardos

Sport Across Staffordshire

slide14

Importance of Developing

Sport & Leisure Policies

Complementary Strategies

slide15

Importance of Developing

Sport & Leisure Policies

Complementary Strategies

slide16

Importance of Developing

Sport & Leisure Policies

Challenges to preparing robust sport and active recreation strategies

  • Resources – people – expertise and experience

Practioners

Time – part of the day job

– Financial – cost of consultants

  • Corporate Priority – where does sport sit in the Political agenda?

Sport is not a statutory service

Utilise requirement for LDF and possibly LAA

  • Leadership –
  • Engagement with Partners – effective consultation and delivery. Justification for establishing a Community Sports Network
slide17

Importance of Developing

Sport & Leisure Policies

Challenges to implementing

slide18

Importance of Developing

Sport & Leisure Policies

What does a good Sport & Active Recreation Strategy look like?

  • Development
  • Clarity of vision – strategic choices and priorities established
  • Development supported by evidence – Active People
  • Issues identified are strategic in nature and reflect the internal and external environment
  • Shared ownership from a range of partners – developed in consultation including non-sporting partners as appropriate
  • Leadership responsibilities identified
  • Aligns supply with demand. Sets out plans for change based on assessment of need and sustainability

Conclusion

slide19

Importance of Developing Sport & Active Recreation Strategies

  • Implementation
  • Action Plan
  • Resources identified
  • Phased planning and timescale for delivery
  • Lead responsibility for delivery identified. Partners identified
  • Objectives are SMART
slide20

Importance of Developing

Sport & Leisure Policies

Sport England Fit for Purpose Assessment Framework

Producing a Sport & Active Recreation Strategy

www.sportengland.org

Sport Across Staffordshire & Stoke-on-Trent

Staffordshire & Stoke-on-Trent Sport & Active Recreation Strategies mapping exercise – August 2007

www.sportacrossstaffordshire.co.uk

(see Sport & Leisure Policies lecture under

Resources for a copy of this presentation)