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Branding Simplifies and gives focus to new directions Unifies and accommodates new entities and sub-brands

Branding Simplifies and gives focus to new directions Unifies and accommodates new entities and sub-brands Needs to be updated over time, in concert with the evolution of the organization. Brand Consistency

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Branding Simplifies and gives focus to new directions Unifies and accommodates new entities and sub-brands

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  1. Branding • Simplifies and gives focus to new directions • Unifies and accommodates new entities and sub-brands • Needs to be updated over time, in concert with the evolution of the organization

  2. Brand Consistency Our goal: Create a new brand architecture that unifies all areas of Stony Brook University. • The new mark provides all areas of campus with an integrated and consistent design

  3. Brand Consistency • Our medical enterprise has a new name • Stony Brook Medicine unites University Hospital, the five schools, and all our off-campus patient-care facilities • Stony Brook Medicine is more strongly united with Stony Brook University’s focus on research and academics

  4. Benefits of a Consistent Brand Communications from all our sub-brands will look the same. • A consistent brand improves the efficiency of communications and marketing for ALL areas of campus • It unites University Hospital with the five schools and off-campus patient-care facilities • It brings together the medical enterprise (patient care, research, education) and Stony Brook University • Updates make the brand more modern and engaging

  5. Benefits of a Consistent Brand Translates well internally and externally • Approachable for all audiences—academics, researchers, students, patients and community members • Foundation for consistent and strong brand communications

  6. INTRODUCING OUR NEW MARKS

  7. STONY BROOK UNIVERSITYPRIMARY LOGO

  8. STONY BROOK UNIVERSITY SECONDARY LOGOS

  9. STONY BROOK UNIVERSITY SUB-BRAND LOGOS

  10. STONY BROOK UNIVERSITY LETTERHEAD

  11. STONY BROOK UNIVERSITY BUSINESS CARDS

  12. STONY BROOK MEDICINE PRIMARY LOGO

  13. The Stony Brook Medicine website, www.stonybrookmedicine.edu,includes style guidelines illustrating treatment of its sub-brands.

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