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Is Print Dead?. Minnesota’s Multi-format Approach to Career Information. Tricia Dahlman. MnCareers Editor MN Department of Employment and Economic Development. Minnesota’s Approach. Four Separate Products Workforce Development Focus Labor Market Information Integration

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Is print dead

Is Print Dead?

Minnesota’s Multi-format Approach to Career Information


Tricia dahlman

Tricia Dahlman

MnCareers EditorMN Department of Employment and Economic Development


Minnesota s approach
Minnesota’s Approach

  • Four Separate Products

    • Workforce Development Focus

    • Labor Market Information Integration

  • Career Information Partnerships

  • Enhanced by Customer Feedback


Mncareers
MnCareers

  • Career and educational exploration guide.

  • Most frequently used with high school students.

  • Also used with parents, post-secondary students, middle school students, adult jobseekers, welfare recipients, employers, and elementary students.


PURPOSE:To provide a comprehensive introduction to career management concepts and educational and workforce development resources.

MnCareers: Purpose


Mncareers distribution

MnCareers is distributed to MN schools at no cost for one grade level.

This year, over 100,000 copies were distributed to public, private and charter schools, colleges, adult basic education programs, libraries, WorkForce Centers, correctional facilities, and refugee programs.

Counselors and teachers rely on the publication in a variety of ways:

Classroom textbook for a career exploration unit.

Resource in a career resource center.

Tool for self-exploration or one-on-one career counseling.

MnCareers: Distribution


Mncareers website
MnCareers Website

  • Contains same three sections as publication:

    • Start exploring

    • Investigate careers

    • Future planning

  • Website acts as a portal to other agencies and organizations.


Mncareers facilitator guide
MnCareers Facilitator Guide

  • Includes resources, lessons plans, career development activities, and worksheets.

  • Facilitators use with their students and clients. Use in conjunction with the MnCareers publication.


Mncareers parent guide
MnCareers Parent Guide

  • Helps parents, guardians, and mentors of young people understand the changing worlds of education and work.

  • Working with Saint Paul School District on how to engage parents as active participants in career information using the Parent Guide as main resource.


Total costs
Total Costs

  • Production and distribution costs for the 2005 edition and electronic supplemental materials totaled $201,000.

  • We deliver the entire package (publication, guides, and website) for $1.55 each (quantity=130,000).

  • This is far less than the value ascribed by users in the April 2002 Survey (Median $5.00, Mean $8.55).


Partnerships
Partnerships

  • State career information products

    • ISEEK (www.iseek.org)

    • MCIS (education.state.mn.us/mcis)

  • National career information products

    • ACINet (www.acinet.org)

  • Other state agencies and organizations

    • Minnesota Army National Guard

    • Minnesota Higher Education Services Office

    • Minnesota Department of Labor and Industry

    • Minnesota State Colleges and Universities




Customer feedback
Customer Feedback

  • Annual online survey conducted in April

  • Prerequisite for complimentary ordering

  • April 2004 Survey:

    • 753 respondents

    • Represented 77.6% of contacts from previous year and 100% of those who ordered complimentary copies


Results satisfaction
Results: Satisfaction

  • MnCareers compares favorably to users’ ideal publication

    • Average: 8.53

  • Users report MnCareers is exceeding their expectations

    • Average: 8.67

  • MnCareers users are highly satisfied with publication

    • Average: 8.92



  • Results why print

    This is one situation where hard copy is best. Some students do not have Internet access at home. Right now, students take the books home and spend time just browsing. In addition, parents like to look at the books; I have heard many compliments from them.

    ~High School Counselor

    Results: Why Print?


    Results why print1

    Reason #1: Feedback from users students do not have Internet access at home. Right now, students take the books home and spend time just browsing. In addition, parents like to look at the books; I have heard many compliments from them.

    Overwhelmingly (90.3%), users rank print as their first choice, followed by Internet (14.3%), and CD-ROM (3.7%).

    The most common reasons for the print preference included the ability to hand out the publication to students, that print can be used anywhere, and that students and clients could take the information with them and share it with others.

    Results: Why Print?


    Results why print2

    Reason #2: How the publication is utilized students do not have Internet access at home. Right now, students take the books home and spend time just browsing. In addition, parents like to look at the books; I have heard many compliments from them.

    About three in four use the publication as a classroom textbook (76.3%), as a tool during counseling sessions (78.0%), or as a resource in a career center library (74.1%).

    Results: Why Print?


    Results why print3

    Reason #3: Leverage students do not have Internet access at home. Right now, students take the books home and spend time just browsing. In addition, parents like to look at the books; I have heard many compliments from them.

    Key objective: use the MnCareers publication as a portal to the resources available to serve Minnesotans.

    The MnCareers website transitions users from the print publication, with a step-by-step design to career decision-making, to resources with additional career information.

    Results: Why Print?


    State national activities

    America’s Career Resource Network (ACRN) students do not have Internet access at home. Right now, students take the books home and spend time just browsing. In addition, parents like to look at the books; I have heard many compliments from them.

    America’s Career Resource Network is a nationwide network dedicated to helping young people and adults get the academic and career skills they need to become productive citizens, workers, and community members.

    www.acrnetwork.org

    State & National Activities


    ACRN students do not have Internet access at home. Right now, students take the books home and spend time just browsing. In addition, parents like to look at the books; I have heard many compliments from them.


    State national activities1

    America’s Career Information Network (ACINet) students do not have Internet access at home. Right now, students take the books home and spend time just browsing. In addition, parents like to look at the books; I have heard many compliments from them.

    A national, no fee, career information and labor market website for jobseekers, workforce professionals, and employers. Find national and local data using unique career tools, career reports, a career resource library and much more.

    www.acinet.org

    State & National Activities


    Acinet
    ACINet students do not have Internet access at home. Right now, students take the books home and spend time just browsing. In addition, parents like to look at the books; I have heard many compliments from them.


    Questions

    Questions? students do not have Internet access at home. Right now, students take the books home and spend time just browsing. In addition, parents like to look at the books; I have heard many compliments from them.


    Thank you

    Thank you! students do not have Internet access at home. Right now, students take the books home and spend time just browsing. In addition, parents like to look at the books; I have heard many compliments from them.

    Please feel free to contact me with any additional questions.

    Tricia Dahlman

    [email protected]

    651.205.4513


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