Host a YamJam !. Social Journey Template. What is a YamJam ?. A moderated, live Q&A session open to employees throughout your organization and hosted within your Yammer network. An open, focused discussion from which interested followers and the company at large can benefit.
Social Journey Template
Amoderated, live Q&A session open to employees throughout your organization and hosted within your Yammer network.
An open, focused discussion from which interested followers and the company at large can benefit.
Typically between 30 minutes to an hour in length and features a C-level or senior executive discussing the latest company news or subjects that are top of mind among employees.
Encourages Yammer users of a similar job function or department to share insight, best practices, and ideas.
“YamJam” is a term coined by Yammer and adopted by many of our customers, although some prefer to use titles such as “Yammer Power Hour”, “Yammer Town Hall”, “Yammer Time”, etc. – feel free to come up with a name that suits your organizational need and culture.
YamJamsdemonstrate the power of Yammer! They enable network members to:
YamJamsoffer excellent opportunities to bring together members from across the community to discuss important issues with senior leaders and subject matter experts.
Step 1: Define your Audience
Start as broadly as possible. The more participants you have, the greater the likelihood of idea sharing and debate.
Step 2: Choose a Topic That Will Engage your Audience
Choose company-wide topics affecting specific teams, departments or areas. Some of the most engaging topics can involve general company policy matters and wellbeing, for example:
Step 3: Recruit Conversation Leaders
Conversation leaders help promote and facilitate the YamJamby asking questions and encouraging others to participate. They can determine in advance which questions to cover or keep it open for employees to ask what they choose.
Approach the following influencers privately to help moderate the discussion.
*Depending on the comfort level an executive exhibits towards technology, you may want to have scribes help type up responses to questions and feedback.
Step 4: Brief and Prepare Conversation Leaders
At least one week prior to the session, meet with YamJam leaders and executives to discuss logistics and details. Make certain everyone is set up and trained on how to use Yammer prior to the event.
Step 5: Create a Public Yammer Groupand #Topic
Create a new or identify an existing group to host the YamJam and invite all participants to the group ahead of time.
Come up with a Yammer topic (i.e. #YamJam_August2013) to help members follow the conversation or locate it in the future.
Allow participants to submit topics for discussion or questions ahead of time using a Yammer note within the group.
Step 6: Communicate and Promote the Event
Use the Events App to promote the YamJam on Yammer, and consider other communication channels to build awareness.
Address any objections you hear, and inform users that they can join the conversation any time before or after the main event.
Use posters, Yammer goodies, and other visual, interactive displays to publicize the event.
Step 7: Have Leaders Meet 30 Mins. Prior to YamJam
Make sure everyone is ready and comfortable, and does not have any further questions. This includes anyone helping to scribe the conversation or manage the community at large.
Review any topics for discussion or questions that participants may have already uploaded to the YamJam group or note. Post a reminder announcement to the group 30 minutes to start time.
If possible, try to gather all conversation leaders together in a room or conference line during the YamJam. This way, you can collaborate behind the scenes and determine how to divvy up the questions as they flow in.
Make sure participants are aware of the topic at hand and encourage them to stay on topic. The Community Manager or session moderator can redirect as needed.
If the questions start to repeat, leaders should cross-link to threads that reference relevant, previously answered questions. This can be done during or after the event.
Try to ensure every post/question is answered, and direct the executive’s attention where most appropriate. Conversations move quickly in such a short period of time, so try not to miss any responses.
Have the executive make an introduction to kick-off the YamJam and encourage participation. Have him/her start off by answering any pre-submitted questions.
The executive should try to answer as many questions as possible with the help of the scribes. If additional replies are needed after an initial answer, the team in the room should direct the executive’s attention back to the thread.
If the executive comes to a question and is unsure about the best answer at the time, the scribes can help put together a response and encourage the executive to write the final response in his/her own tone.
At the end of the YamJam, the executive should send a closing message to the groupthanking everyone for their participation and encouraging them to submit feedback/ideas for future YamJams.
You have the option of using one conversation thread or multiple conversation threads when conducting your YamJam, and there are pros and cons to each method.
Decide and communicate ahead of time whether you’d like your YamJam discussion to take place in one or multiple threads.
Using One Thread
Using Multiple Threads
After the YamJam session has ended, conversation leaders should get together for a recap and discuss next steps, such as:
Austen Hunter, Head of Transport Operations at Brighton & Hove City Council (BHCC), shares his YamJam Success Story:
“I wanted to try a “YamJam” to discuss an important business priority with a broad range of colleagues and to help promote better use of the network.”
“We received 30 times the number of posts that we normally receive on an average day – all focused on a valuable business priority. It’s hard to quantify how many new members were added to the network as a direct result of the event, but what we do know is that overall, membership has increased by 50 percent between the date that the YamJam as an idea was initially floated and the actual event taking place. During that time, our CEO has also joined the network.”
Read more about BHCC’s YamJam in our Yammer Blog.
Utilize and customize the Yammer templates and guides on success.yammer.com, or use inspiration from the YCN community, to help you execute your YamJam.
Lead a Yammer Event
Yaminar Video Tutorials + Hosting a YamJam
Getting Started Training Guide
New User Checklist
How to YamJam – a YCN group where customers discuss their personal YamJam strategies and successes
Measure Business Value – an introduction to accessing analytics for your network
Customer Success Stories – featured in our Yammer Blog