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Social Media Basics for Jewish Communal Professionals

Social Media Basics for Jewish Communal Professionals. Call 712-451-6025 code 537695# Week 3: Twitter Leah Jones, Natiiv Arts & Media. Refresher: Twitter. What is it?. What is it good for?. Delivering minute-by-minute updates from personal perspective

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Social Media Basics for Jewish Communal Professionals

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  1. Social Media Basicsfor Jewish Communal Professionals Call 712-451-6025 code 537695# Week 3: Twitter Leah Jones, Natiiv Arts & Media

  2. Refresher: Twitter What is it? What is it good for? Delivering minute-by-minute updates from personal perspective Sharing information and getting feedback Following events through the eyes of enthusiasts Interacting with a diverse, global Jewish population, journalists and company representatives • A social network based on 140 character updates • Messages can be public or private • A form of phatic expression, a digital water-cooler or oneg shabbat • It can be a “tivo-ed IM” or group text message

  3. Type your 140 character message (tweet) here. Twitter Stream Where you see tweets from the people you follow. To see more, refresh the page or scroll down. You’ll just see the most recent tweets.

  4. Current Avatar and username The number of people you follow, the number of people that follow you and the number of times you’ve twittered. A rotating list of Twitter applications and related web sites. @leahjones goes to a page that shows every tweet with my username in it, aka mentions or @replies Direct Messages goes to an inbox of private tweets. Only users that you follow can send you a DM. Favorites is a list of tweets that you have starred or favorited to remember for later. Search box allows you to search all of twitter, it is the same as http://search.twitter.com

  5. You can save searches to easily return to them. A selection of tweets from the @leahjones link. Trending Topics are the most popular words being used on Twitter at this time. Often related to celebrity news, disasters or tech.

  6. SETTING UP AN ACCOUNT

  7. Things to Have Ready • What will your username be? • Will you connect account to your phone? • What email address will you use for the account – personal or work? • What photograph or image will you use for your avatar? • How will you describe yourself in 160 characters in your profile? • What website will you link to from profile?

  8. The easiest way to find friends on Twitter is to check your Gmail, Yahoo or AOL email address book against the Twitter database. This is safe and you won’t email all of your friends if you do it. Don’t want to? Skip this step.

  9. If the people you knew wanted to be on Twitter, they would be on Twitter. I recommend that you skip this step.

  10. The suggested users list includes celebrities like LeVar Burton and Suze Orman, online celebrities, news outlets and well known online personalities. Pick the folks you want to follow or skip this step.

  11. This information will help people find out more about you and your organization

  12. Have a smart phone? Add an application to your phone or use m.twitter.com. Have a regular mobile phone? Recommend setting this up so you can send tweets from the phone, but turn off alerts coming into your phone. I only have Direct Messages come as text messages.

  13. FINDING PEOPLE TO FOLLOW

  14. How to find interesting people? • Use Twitter search to find people talking about topics you enjoy • See who people you know are talking to and follow those people • Use www.wefollow.com or www.tweepz.com to find people in your town or in your topic • Then go to their profile and click the follow button

  15. MESSAGING

  16. Types of Messages • Tweet: Goes out to everyone that follows you and is searchable • @reply or @mention: Includes the @username of another user and will show up in the twitter streams of people that follow both of you • Direct Message or DM: A private message that you can send to someone who follows you and that you receive from people who follow you

  17. Texting Your Tweets • The twitter short code is 40404 • Remember a text allows your 160 characters, while a tweet is limited to 140 characters. • To text a direct message type: d username Then the message you want to send the person

  18. Sending a Direct Message • d username Then the text of your message to the person • Go to their twitter page and click on “message username” and a new screen will pop up and let you messge them • Go to your Direct Message inbox and use the pull down menu to select a user to write

  19. So… what do we tweet about? • Upcoming events • Share links to interesting articles, posts from your blog, videos or other things on the web • Ask questions, answer questions • Anything that interests you • Remember – small talk helps build relationships and Twitter is built for small talk

  20. ADVANCED TOOLS

  21. Applications Desktop Applications • Tweetdeck or Seesmic Photos • Send photos from your phone to Twitter with Twitpic or Tweetphoto Mobile Applications • Ubertwitter or for Blackberry, Tweetdeck or Tweetie2 for iPhone

  22. Additional Vocabulary • Hashtag: a word with a # before it used in a tweet to link it directly to a search of the word. Often used when tweeting from an event or to draw attention to a topic #shabbatshalom #UJCGA • Retweet or RT: to forward another persons tweet to your list of followers • Shortened URL: Tinyurl.com, Bit.ly and is.gd are examples of URL shorteners that will automatically make your long URL into a short one for twitter.

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