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Pro-Poor Tourism Workshop 6 th – 7th July 2009, Kigali, Rwanda. Simon Kiarie Ministry of Tourism Kenya. Pro-poor Tourism in Kenya . Background. Tourism is a significant sector in Kenya About 20% foreign exchange earnings 10% GDP 9% total workforce High multiplier effect

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pro poor tourism in kenya
Pro-Poor Tourism Workshop

6th – 7th July 2009,

Kigali, Rwanda

Simon Kiarie

Ministry of Tourism


Pro-poor Tourism in Kenya

Ministry of Tourism, Kenya

  • Tourism is a significant sector in Kenya
  • About 20% foreign exchange earnings
  • 10% GDP
  • 9% total workforce
  • High multiplier effect
  • Beach+wildlife combination, (diversity viable)
  • Potential for quick gains & poverty alleviation (PRSP, ERSWEC, Vision 2030)
min of tourism roles functions
Min. of Tourism –Roles & Functions
  • Formulation & implementation of policy
  • Regulation of the tourism industry
  • Tourism product development
  • Tourism marketing
  • Resource mobilization
  • Human resource development
  • (exec. thro’ – DoT & parastatals)
pro poor tourism experience in kenya

Pro-poor Tourism Experience in Kenya

Ministry of Tourism, Kenya

pro poor tourism
Pro-poor Tourism
  • PPT – tourism that generates net benefits for the poor.
  • PPT unlocks opportunities for economic gain & other livelihood benefits for the poor
  • ‘Tilt’ tourism at the margin

Ministry of Tourism, Kenya

tourism product development and diversification programme
Tourism Product Development and Diversification Programme
  • A Tourism Trust Fund programme (GoK & EU initiative)
  • Approx. Kshs 2 billion Fund
  • Main aim - alleviate poverty, community devt & conservation of natural & cultural resources
  • Focus on projects that spread benefits & income to communities across the country
  • Direct assistance through grants & technical assistance
  • Supported 62 projects

Ministry of Tourism, Kenya

ol lentile sanctuary
Ol lentile Sanctuary

Satao Elerai Camp

unwto st ep programme
UNWTO ST-EP Programme
  • UNWTO & SNV are supporting a 3-year ST-EP Prog
  • Phase I - a footbridge bridge linking Nairobi National Park & a cultural village completed
  • Phase II started – capacity building in 7 selected communities in South Rift, North Rift & Northern Kenya
handicraft business
Handicraft Business
  • Thriving curio business
  • Govt plans to put up modern trading markets & work spaces for handicraft sellers in key tourism areas (e.g Coast)

Ministry of Tourism, Kenya

beach operators
Beach Operators
  • Mainstreaming beach operators into the tourism industry
  • Tourist itineraries will include services and products offered by beach operators such as boating, local safaris, etc

Ministry of Tourism, Kenya

employment generation
Employment Generation
  • Most tourism jobs require semi-skilled labour hence enable locals to benefit from employment in hotels, lodges, etc
  • KUC expanding training thro’ mobile training units
  • To establish a tourism training institution at the Coast
  • Koiyaki Guiding School

Ministry of Tourism, Kenya

community based tourism framework
Community- based Tourism Framework
  • Developing a community based tourism framework to govern product standards (supported by Commonwealth Secretariat)
  • The framework will establish guidelines for partnerships
  • KECOBAT –supported by TTF

Ministry of Tourism, Kenya

home stay facilities
Home stay facilities
  • Registering and regulation of homestay facilities
  • Target 1000 homestays – MTP (Vision 2030)

Ministry of Tourism, Kenya

other potential products
Other potential products
  • Sports tourism (kayaking etc)
  • Adventure (camel safaris, wilderness holidays)
  • Historical sites (Ol Donyo Sabuk, Lodwar, etc)
  • Cultural centres
  • Agro-tourism (tea, coffee, etc)
  • Tourism not given priority in funding (MoT)
  • Value of tourism not appreciated (TSA?)
  • Lack of comprehensive tourism policy
  • Fragmented/outdated legal framework
  • Lack of integrated tourism area management plans (PPT)
  • Poor Infrastructure and low literacy levels in marginal areas where majority of poor are.
  • Seasonality

Ministry of Tourism, Kenya

way forward research needs
Way Forward & Research Needs
  • Theoretical foundation (weak?)
  • Entrench PPT agenda in tourism policy & legal frameworks (national & regional)
  • PPT Strategies
  • Land use policies/practices (tsm vs others)
  • Incentives (fiscal/monetary), financing
  • Expand training opportunities (needs?)
  • Safety, competitiveness, quality & pricing
way forward research needs17
Way Forward & Research Needs
  • Workspaces, markets, packaging & branding
  • Understanding and mapping poverty
  • PPT & value chain (??); Linkages.
  • Perceptions/Behavior – private sector
  • Cultural impacts (commercialization)
  • Enhancing revenue sharing/plough back e.g Narok County Council
  • Collaborative Research (Univ., policy research institutes, Ministries) -AR