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MGMT 7160 Presenatation. Jeff Baravik, DVM. Apple’s Business Strategy. Product Differentiation First Mover Innovation Diverse Offerings. Innovative First Mover. Pioneer in personal computer industry Introduced first PDA in 1993 (Newton) iMac and iBook in 1999. Innovative First Mover.

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mgmt 7160 presenatation

MGMT 7160 Presenatation

Jeff Baravik, DVM

apple s business strategy
Apple’s Business Strategy
  • Product Differentiation
    • First Mover
    • Innovation
    • Diverse Offerings
innovative first mover
Innovative First Mover
  • Pioneer in personal computer industry
  • Introduced first PDA in 1993 (Newton)
  • iMac and iBook in 1999
innovative first mover1
Innovative First Mover
  • Launched iTunes application in 2001
  • Introduced the iPod in 2001
  • Opened the iTunes online store in 2003
innovative first mover2
Innovative First Mover
  • Released the iPhone in 2007
  • Apple TV offered in 2007
  • Launched the iPad in 2010
apple corporate strategy
Apple’ Corporate Strategy
  • Diverse product offering
  • Strategic Alliances
  • Vertical Integration
diversification
Diversification
  • In 2007, Apple Computers, Inc. dropped the “Computer”
  • Signified apples new emphasis on consumer electronics
strategic alliances
Strategic Alliances
  • Historically avoided alliances
    • Failure to license software
    • IBM and Apple debacle
  • Apple and AT&T 2007
    • Verizon added iPhone

2011

vertical integration
Vertical Integration
  • Limited Vertical Integration
    • Apple Retail outlets opened in 2001
    • Distributors fear cannibalization
strategic challenges
Strategic Challenges
  • Succession Plan
  • Continued Innovation
  • Fierce Rivalry
  • Lack of Openness
succession plan
Succession Plan
  • Steve Jobs takes indefinite medical leave of absence
ongoing innovation
Ongoing Innovation
  • Apple has flourished via innovation
  • Steve Jobs has driven innovation
openness
Openness
  • Apple tightly controls its environment
strategic solutions
Strategic Solutions
  • Succession Plan
    • Need a visionary leader
    • This guy?
strategic solutions1
Strategic Solutions
  • Continue to compete on innovation
  • Foster creativity
strategic solutions2
Strategic Solutions
  • Strategic Alliances?