Top 5 Reasons to include Captions for your Live Events_

1. Top 5 Reasons to include Captions for your Live Events:

2. CONTENT 01 Approachable to all kinds of audiences 02 Upgrade the content rank and reach 03 Greater comprehension, more retention Keeping up the viewership 04 05 Translate the captions to widen the audience

3. Introduction: ● According to the Ofcom survey, 80% of the television audience who watch programs with captions aren’t deaf or hard of hearing. ● Captions are much beyond time-synchronized transcripts; they help reach out to more potential customers in many ways. ● Video-themed content and online events have mainstreamed in several fields, and the global lockdown accelerated the usage of virtual content creation and management to a greater extent. ● With these overwhelming web-based events such as conferences and seminars, captions have proven to be of great assistance to ease out the viewer's experience.

5. Approachable to all kinds of audiences : ● The International Standards set Web Content Accessibility Guidelines (WCAG) for Web accessibility. ● They state the importance of captions in pre-recorded and live audio, audio/video, and video contents. ● Their main aim discrimination and provide equal access to viewers withhearing impairments. is to eliminate

6. ● Some people among the audience might suffer from learning or behavioraldifficulties, to name a few- language or auditory processing disorder, Autism, Attention Disorder. ● In such cases, captions act like a secondary input to keep the information intact. ● Captions allow them to watch virtual events despite the nature of the environment. Deficit Hyperactivity For example: A student can do their last-minute preparation while traveling to the university or in apublic place, waiting outside the examination venue regardless of the noise-sensitive environments.

7. Upgrade the Content Rank and Reach : ● Captions provide the same information transcribed or translated in text form that is easier to be read by bots. ● In turn, captions drive up the rank of the content via Search Engine Optimization. People looking for similar subjects can access them easily with the appropriate key terms. ● It brings in more traffic to your website and more participants for future events.

8. ● Captions repurposing possible without any additional effort. ● Thus captions of the video content can be copied and repurposed to other forms. ● Carousels posts in various social media platforms, blog posts, presentation slides are a few such uses of reusing the captions. makes the process of

9. Greater Comprehension, More Retention : ● Captions run parallel visual reading experiences while hearing the words that double the sustainability of information. ● Eidetic memory is the best opt for retention. ● The caption also promotes 1. Listening Comprehension 2. Words Recognition 3. Especially New Terminologies 4. Concepts 5. Jargon that are instantly recognized and understood.

10. ● Autoplaying videosandfun captions highlighting important terms make social media approachable and less time-consuming. ● While watching videos, the written figures and facts are retained in memory easily. ● Sometimes, the differentiated with big and bold captions to grasp the attention. content more main points are

11. Keeping Up The Viewership : ● A survey made by Verizon Media and Public Mediashowed that 80% of American consumers watched the entire video with the availability of captions. ● And 50% of the participants of the mentioned survey admitted watching the videos on mute with captions.

12. ● Viewers can capture the essence of any video even in silence despite the ambiance. ● This way, the average watch time has drastically increased. In the middle of, on-the-go lifestyle, Captions keep engaged in the videos, and captions stand out as a center of focus among the visual elements. nature of the the viewers

13. Translate The Captions To Widen The Audience : ● According to Wyzowl’s State of Video Marketing Survey, 2020 was the year of webinars. ● There was a 16% increase in hosting webinars in the last two years. Such webinars can be the gateway to an ESL (English as Second Language) approach or non-native learners with captions. ● Subtitles break the language barrier and multiply opportunities, and it widens the reach of the content internationally. ● And real-time captioning can also draw in more audiences who might benefit from written form than spoken for better understanding. Read More

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