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The Business Case for Digital Accessibility: Driving Innovation, Increasing Market Share, and Reducing Legal Risk

Equal access to technology for people with disabilities is not just a moral imperative but also a smart business decision. Studies show that digital accessibility can lead to increased market share, drive innovation, enhance brand awareness, and reduce legal risk. Companies like Apple and Microsoft have embraced accessibility as a core value, seeing it as a way to tap into a vast market of 1 billion potential customers. Designing inclusive software not only benefits people with disabilities but also results in improved usability, customer satisfaction, and retention. By incorporating accessibility from the start, businesses can create better products and services for all users, faster and more cost-effectively.

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The Business Case for Digital Accessibility: Driving Innovation, Increasing Market Share, and Reducing Legal Risk

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  1. Knowbility – Equal Access to technology for people with disabilities Is there a Business Case For Digital Accessibility?

  2. Accessibility means People with disabilities …can acquire the same information …perform the same functions …be active producers of content …have interactive online experiences equivalent to any other user

  3. Many approaches to accessibility Legal Technical Market Humanitarian Innovation

  4. Studies show that digital accessibility…. Increases Market Share Drives Innovation ● ● Reduces legal risk Enhances Brand Awareness ● Drives Innovation, ● Increases Market Share Enhances brand Reduces Legal Risk

  5. ● Telephone Drive Innovation ● Email ● Drives Innovation, ● Increases Market Share ● Wheelchair ramps ● Automatic doors ● Speech to text The accessibility problems of today are the mainstream breakthroughs of tomorrow. ~ Eve Andersson, Director, Accessibility Engineering, Google

  6. Enhance your brand ● Closely aligned to diversity and inclusion initiatives ● Employing people with disabilities requires accessible digital tools ● Accessibility commitment demonstrates Corporate Social Responsibility Accessibility is a core value at Apple and something we view as a basic human right. ~ Sarah Herrlinger, Director of Global Accessibility, Apple

  7. ● 1 billion potential customers (and their families!) Increase Market Share ● Increases Market Share ● Loyal to accessible services ● Results in more usable products Designing inclusive software results in improved usability, customer satisfaction, and retention. ~ Microsoft’s app developer guide

  8. ● UN Convention on Rights of PWD Reduce Legal Risk ● European Union Directive ● Drives Innovation, ● Increases Market Share ● US Section 508 ● Courts increasingly citing ADA ● Lawsuits increasing Inclusive design is simply good design

  9. Getting Started Free resources from W3C (www.w3.org/wai) include: ● Accessibility Principles ● How people with disabilities use the web ● Technical Tutorials ● Accessibility statement generator ● …much more AccessU Digital Accessibility Training Conference May 13 and May 18-20 https://knowbility.org/programs/

  10. Video Introduction to Accessbility from w3c https://youtu.be/20SHvU2PKsM The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect. ~ Tim Berners-Lee

  11. Steps to accessibility ● Recruit executive sponsor ● Develop explicit policy ● Set goals (listen to your stakeholders) ● Access current status ● Establish management structure ● Assign responsibilities across roles ● Provide training ● Integrate support structures ● Test, measure, report ● Inclusive practice is sustained through iteration Planning and Managing Guide at W3C/WAI https://www.w3.org/WAI/planning-and-managing/

  12. Thank you! @knowbilitywww.knowbility.org Baked in accessibility is cheaper, faster, works better for ALL users. Businesses make better products, services when they design with that understanding

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