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Planning the Better Mouse-Trap or Responding to Knowledge-Absences?. Innovation. JC Spender ESADE & LUSEM. R eal innovation beyond (a) continuous improvement to what we do already, (b) asking our customers/lead-users what they need, (c) open-source pot-luck.

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planning the better mouse trap or responding to knowledge absences

Planning the Better Mouse-Trap or Responding to Knowledge-Absences?

Innovation

JC Spender

ESADE & LUSEM

CUNEF Seminar Innovation

slide2

Real innovation beyond(a) continuous improvement to what we do already, (b) asking our customers/lead-users what they need, (c) open-source pot-luck.

  • Truly radical - push instead of being pulled - create a new situation we own. 
  • Framing from what we know to the ‘knowledge-absences’ these new ideas resolve, leading towards innovation-intensive management.

CUNEF Seminar Innovation

succeeding
succeeding ?
  • why ?

CUNEF Seminar Innovation

getting down to business
getting down to business

CUNEF Seminar Innovation

knowledge absence
knowledge-absence
  • diagnosis / discovery
  • strategic constraints
  • move / change ?

CUNEF Seminar Innovation

imagination
imagination
  • collision
  • bring into the world
  • constraints
  • push

CUNEF Seminar Innovation

innovation
innovation

new business model

CUNEF Seminar Innovation

building the bm
building the BM
  • no separation of innovation and Δ BM
  • explore constraints
  • explore change-ability
  • ‘innovate’ = fill the ‘knowledge-absence’
  • implement / act

CUNEF Seminar Innovation

strategic conversations scons
strategic conversations (SCons)
  • who knows?
  • collaboration of imaginations
  • ownership
  • action

CUNEF Seminar Innovation

innovation1
innovation

collaboration of

imaginations

new business model

CUNEF Seminar Innovation

questions bm must address
questions BM must address

1.  Do we really have a BM with value-adding potential?

2.  Do we have a metric or means of measuring its viability other than trying it out?

3.  What threatens our BM’s viability - competition, technological change, labor turnover, etc.?

4.  What do we think changeable about our BM?

5.  How robust do we think it against unanticipated shocks?

6.  How long do we expect it to remain viable?

CUNEF Seminar Innovation