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GOLDCAR Rental

GOLDCAR Rental. Description of general details of the firm. Location Size History Business sector Competitors Organizational structure. Location. Goldcar is one of Spain's leading car hire companies and the largest in the Mediterranean area.

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GOLDCAR Rental

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  1. GOLDCAR Rental

  2. Description of general details of the firm. Location Size History Business sector Competitors Organizationalstructure

  3. Location • Goldcar is one of Spain's leading car hire companies and the largest in the Mediterranean area. • Our public offices and agencies are located at the leading tourist resorts: the Costa Blanca, the Costa Cálida, the Costa de la Luz, the Balearic Isles and the Costa del Sol. Our branch network and ‘Airport’ system cover a large and vital area of the Mediterranean coastline. We have offices at nine airports, which makes us the car hire company with the greatest presence on the Mediterranean coast.

  4. Size • We currently have 22 offices • A fleet of more than 20,000 vehicles • Highly qualified staff that provides a service to more than 400,000 customers from all over the world. • More than 400 employees at the service of our customers.

  5. History • Goldcar Rental, the new trade name of Europa Rent a Car, was incorporated in 1985 with a view to creating a car hire company that combines both product quality and customer service excellence. History: • 1985The brothers Juan and Pedro Alcaraz began their activity by hiring vehicles from their first office in San Juan de Alicante next to carretera de Valencia with four Ford Fiestas and one Ford Escort.

  6. History • 1987The company opened a second office in Torrevieja (Alicante). • 1988 On 24 August, they constituted their activity as a company, with the trade name of Europa rent a car, s.l. • 1989The company's third office was opened in Benidorm (Alicante).

  7. History • 1994The facilities at Torrevieja (Alicante) were modernised. • 1995They opened a new office at the airport of Valencia. • 1997 In Benidorm (Alicante), the offices were moved to larger premises. And the first licence was obtained in an airport in Alicante.

  8. History • 1999The offices at Denia (Alicante) were opened and the company began to grow rapidly, creating new departments that required a central office in the town of San Juan. • 2000A licence was purchased at the airport of Malaga. The office at Aguilas (Murcia) was opened. • 2001The expansion process continued with the opening of a new office at the airport of Murcia.

  9. History • 2002Opening of offices at the airports of Jerez, Palma de Mallorca and Almería. • 2006The last offices to be opened were those of Gerona and Granada. This year also saw the beginning of the change to the name of Goldcar. • 2007The new GoldcarEuropa project for this year is the opening of new, more modern and better equipped facilities for the central office in the town of San Juan.

  10. Business sector • Since it was incorporated in 1985, Europa Rent a Car has been committed to tourism and has always focused on promoting the supply available in Spain on foreign markets through the provision of a vehicle hire service without chauffeur at the leading tourist resorts in Spain. It has taken an active part in the main tourism fairs in Europe, such as the World Travel Market in London, the ITB in Berlin, the De VakantieBeurs in Holland and Fitur in Madrid, offering a quality service and product as a complement to the other tourist options (beaches, golf courses), hotels and leisure activities (Terra Mítica, etc.). This means that 95% of our customers are foreigners from various countries, especially from Great Britain, which provides 55% of our custom.

  11. Competitors

  12. OrganizationalStructure • Themainofficeislocatedin Alicante – thisis a headquaters of thewhole company • Theotherofficewhichare dependent on theheadquatersarelocatedinotherlocalizations: Almeria, Cadiz, Girona, Granada, IslasBaleares, Las Palmas, Malaga, Murcia, Sevilla, Tarragona, Tenerife, Valencia

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