Comparative Analysis of Operational Features Between Greek Spa Hotels and Hotel Spas Worldwide

1. THE OPERATIONAL FEATURES OF GREEK THE OPERATIONAL FEATURES OF GREEK SPA HOTELS COMPARED TO HOTEL SPA SPA HOTELS COMPARED TO HOTEL SPA MODEL MODEL Kalogiannidou Christina Α.Μ.: [94] Supervisor: Vasiliki Vrana, Associate Professor

2. SPAS : places with water and health treatments FOUNDATION IN HOTELS: • Club SPA: variety of spa services at a professional level on a daily basis combined with gymnastics. • Day SPA: variety of day spa services, opportunity to be treated, no gymnastics. • Mineral springs SPA: made by a natural mineral, natural mineral deposits, used for hydro cracking. • Resort / hotel SPA: host hospitality and hotels spa, active activities and food, wellness and relaxation. • Med-SPA (medical spa): medical practitioner and spa professionals. • Destination SPA: health care providers through professional level, gymnasium. ADVANTAGES: • STRESS RELIEF • IMPROVED SLEEP • ACCELERATED HEALING • ARTHRITIS PAIN RELIEF • TYPE 2 DIABETES • DERMAL

3. CONTINENT FEAUTURES OF HOTEL SPAS • EUROPE: Creators of ‘’destination spas’’, hotels add in their existing services massages and beauty treatments and add to their name the word ‘’Spa’’ • ASIA: As Asia did not have water resource, the spa industry was bigger and hence the world's most prolific auras like Shiatsu in Lapland, Thai Massage in Thailand and Ayurveda in the India. • AUSTRALIA: Combination of Eastern medicine with nature and external environment. First in marketing spa products. Mostly have baths with valerian and mud. • AFRICA: Important role with its methods and domestic products. Tourists combine health benefits with various activities in wildlife such as safari with spa use. • AMERICA: Combination of the mind with the human being, focusing on natural beauty, contributing to the development of medical tourism. Gymnastics that associated beauty with weight loss, creation of "day spas" , very popular the use of natural resources products .

4. SPA SERVICES o BODY TREATMENTS • HYDROTHERAPY • LUTEROTHERAPY • PHYSICAL THERAPY • AROMATHERAPY • SPORT MASSAGE OR DEEP TISSUE MASSAGE • CELLULITE DETOXIFICATION & MASSAGE WITH LYMPHATIC MALASIA • TREATMENT WITH THE USE OF NATURAL PRODUCTS SPA FACILITIES • Car parking area • Changing rooms • Children's care facilities • Reception • Rooms / Therapies - Relaxation • Food • Retail shop • Swimming Pools • Hammam/Rasul • Sauna • Whirlpool • Hydromassage, tub • Shower • Fitness o FACIAL TREATMENTS • CLEANSING • PEELING • HYDRATION • SEAWEED • AFTER SUN • ANTIAGING o GROUP ACTIVITIES o NUTRITION PROGRAMMES o ADDITIONAL SERVICES

5. A sample of 50 Greek Hotels and 50 Foreign Hotels and they compared according their facilities and the services which are provided. GREEK HOTELS FROM: FOREIGN HOTELS FROM: • ATHENS • DODECANNESE • PELOPONNESE • MACEDONIA • CYCLADES • CRETE • EUROPE • ASIA • AUSTRALIA • AMERICA • AFRICA

6. • Nearly all hotels have gymnasium, pools and rest rooms • Foreign hotels have at bigger extend the essential installations (pool, watermassage, jacuzzi) • Greek hotels’ percentage is very small opposed to the foreigns’ according the spa cuisine facilities • Greek hotels have at greater extend solarium and changing rooms

7. • Sweedish, Asian, Tailand, Indian and the siatsou massages have the biggest apply in the foreign hotels. • Big difference is in lympatic massage while 47% is for foreign Hotels against 24 for Greeks

8. • Greek hotels outrun foreign hotels in body peeling and neck care • A big difference is seemed to health treatments • Foreign spa hotels offer aromatherapy to a greater extend that the Greek ones, hydrotherapy, mudtherapy, hands and feet care, body wrap and treatments with essensial oils.

9. • Foreign hotels provide to a much bigger extend facial cleansing, anti-aging, facial peeling and hydration than the Greek ones • An enormous difference on face treatment from seaweed • Greek hotels have at greater extend after sun treatments.

10. • Greek hotels have larger percentages issuing the above beauty services • There is an impressive difference on hair saloon services, as Greek hotels overwhelming the foreign ones with almost double percentages.

11. • Equal variety of sports equipment in the gymnasium • Foreign hotels offer greater volume in regard to the aerobic exercise, Pilates, trx, Zumba lessons, power plate and exercises for pregnats • Greek hotels offer lessons on water at a rate of 35% to 29% of the foreign and provide aqua lessons more than the foreign, which have more water facilities.

12. • Big amount of hotels that have in their menu reflexology in which the biggest part is massage but it is a great philosophy of relaxation. • Harmonizing programs, heather that is one Alternative treatment that uses the post- energetic energy the bit of hands, the ayuverdic which has an Indian kind of massage and the general philosophy which provides health, happiness and long-term lifetime, are provided to a bigger extend in foreign hotels

13. SIGNATURE TREATMENTS (TREATMENT WITH THE USE OF NATURAL PRODUCTS) Abroad hotels’ programs are pretty widespread while 90% of the hotels provide these ‘’signature treatments’’ contrast to Greek hotels with a rate of 45%. TREATMENTS FOR MEN The amounts in Greek hotels is 40% whereas 90% on abroad hotels as a lot of men visit wellness centers. TREATMENTS FOR COUPLES Schedules for couples give 27% of Greek hotel spas and 45% of the abroad. TREATMENTS FOR KIDS 13% of Greek hotels and 15% of abroad provide to teens the chance to relish and relax their body and soul, enhancing the best for their health.

14. CONCLUSIONS PRIMARY SERVICES IN SPA : • A minimum number of facial treatments. • A minimum number of beauty treatments or body aesthetics. • Therapies with water • Ability to exercise the visitor at the gym with the guidance of professional trainers SPECIFICATIONS : • Relaxing and harmonization programs for body and soul • Programs to combat stress, rest and rejuvenation. • Programs with specific goals (fitness, cellulite, lipid dissolving, etc.). • Extra beauty treatments such as manicure / pedicure, waxing and haircuts. PRIMARY FACILITIES IN SPA: • Hammam, Jacuzzi, sauna, massage, swimming pool • The gym • Personal Care Rooms • Rest Rooms EXTRA FACILITIES: • Restaurant with dietary cuisine • Bar with natural juices • Solarium, rasoul, Ice fountain • Sanatorium

15. PERSONAL SUGGESTIONS • STAFF TRAINING • HYGIENE AND CLEANINGNESS CONSIOUSSNESS • PRESENCE OF A DOCTOR • UNIQUE SERVICES (EG. SIGNATURE TREATMNETS) • ECO SPA (ECOLOGICAL CONSIOUSNESS) • ATTRACTIVE WEBPAGE OF SPA AND ITS TREATMENTS MENU

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