Saving education in west virginia
Download
1 / 23

Saving Education in West Virginia - PowerPoint PPT Presentation


  • 127 Views
  • Uploaded on

Saving Education in West Virginia. A Cultural Shift. June 25 West Virginia School Board Association Board of Education Orientation Bill Rosenberger, Owner of WPR Consulting & Communications Director for Wayne County Schools. What we’re used to seeing….

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Saving Education in West Virginia' - candace-roberson


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Saving education in west virginia

Saving Education in West Virginia

A Cultural Shift

June 25 West Virginia School Board Association

Board of Education Orientation

Bill Rosenberger, Owner of WPR Consulting &

Communications Director for Wayne County Schools



Saving education in west virginia

It’s Not Just About Changing the Curriculum

Improving Communications Strategies Can Change the

Culture of Education

in West Virginia


Saving education in west virginia

BIO

The Herald-Dispatch: Education Reporter, 2007-2013Covering K12 and Higher Education: Public and Private Schools in the Tri-State, Marshall University, West Virginia Legislature

  • Current Public Relations and Communications Work Includes:

  • Wayne County Schools

  • Heritage Farm Museum & Village

  • West Virginia School Board Association

  • Sean Hornbuckle, Candidate for the W.Va. House of Delegates


Saving education in west virginia

Share a city, but two very different counties

Huntington

Wayne County

Cabell County


Saving education in west virginia

Hitting the bottom: 2012 Bond Election

Voters turned down a $33.1 million bond proposal that would have garnered an additional $20 million from the WV School Building Authority.

4,218 votes cast against the measure

1,713 votes cast in favor of the bond levy


Jamie vollmer

  • Your county school boards must start the conversations, keeping in mind that only 25 percent of West Virginia taxpayers have children in schools.

  • In 1967, 77 percent of jobs did not require a high school diploma. In 2014, that figure is 12 percent and is expected to decline to 6 percent in the next decade.

  • Today’s school system is not calibrated to the needs of today’s society.

  • Schools in West Virginia are doing better than ever before, but there is a gap between what children are learning and what they need to know.

  • We need the public now more than ever and must re-engage them.

  • Perception is more important than reality to those outside your school system.

  • Increases in student achievement will decrease crime rates, increase property values, increase the tax base and decrease teen pregnancy.

  • Understanding leads to trust; trust leads to permission; permission leads to support

  • Keep it simple and reach them where they are.

  • Dr. James Phares: Boards of Education have the power to raise standards for superintendents and impact the direction of their counties.

Jamie Vollmer


Saving education in west virginia

There ARE good stories to tell … keeping in mind that only 25 percent of West Virginia taxpayers have children in schools.


Saving education in west virginia

Wayne County Schools keeping in mind that only 25 percent of West Virginia taxpayers have children in schools.

2013-2014 Initiatives

  • Website assessments

    • What do people find when they visit your district and school sites?

    • Is it up to date?

    • Can visitors find the most basic information (address, phone number, principal’s name and email)?

    • Does the URL even work?

How much does do websites matter?


National school public relation association 2011 communications survey

  • Survey offered during February to April keeping in mind that only 25 percent of West Virginia taxpayers have children in schools.2011.

  • 268,917 residents were invited to participate

    • 43,410 responded

    • 16% response rate

  • Parent responses were segregated into elementary or secondary responses.

  • Participants were asked to respond concerning communication with their oldest child in school.

National School Public Relation Association2011 Communications Survey


How parents want to communicate with school

2011 NSPRA Survey, continued keeping in mind that only 25 percent of West Virginia taxpayers have children in schools.

Launched January 2014

How parents want to communicate with school


Saving education in west virginia

1

2


Assessing your sites

Assessing your sites keeping in mind that only 25 percent of West Virginia taxpayers have children in schools.

Ensure the site is active and goes to at least a site with the basic information.

Decide if your sites needs to be completely redone. Some counties are currently choosing to do that, including Cabell County – which debuts July 1. Costly but gets it all done at one time and training is included.

Develop an internal plan to update or redesign websites. Less costly but requires a strategic plan, development of core teams at each school and proper training.


Social media
Social Media keeping in mind that only 25 percent of West Virginia taxpayers have children in schools.


Saving education in west virginia

24 Hours: Unplugged keeping in mind that only 25 percent of West Virginia taxpayers have children in schools.

University of Maryland, 2010

International Center for Media and Public Agenda

“For most of the students reporting in the study, information of all kinds comes in an undifferentiated wave to them via social media. If a bit of information rises to a level of interest, the student will pursue it – but often by following the story via ‘unconventional’ outlets, including text messages, email, Facebook and Twitter.”


Social media1
Social Media keeping in mind that only 25 percent of West Virginia taxpayers have children in schools.

In Wayne County, we chose to invest our efforts with a Twitter feed.


District website becoming your own news agency

District Website: keeping in mind that only 25 percent of West Virginia taxpayers have children in schools.Becoming Your Own News Agency

It is still important to work with your local media outlets, but the most trusted source of news and information should come from within.


Saving education in west virginia

Utilizing You District Website keeping in mind that only 25 percent of West Virginia taxpayers have children in schools.

Domain: Update to become more conversationalWayne County Schools can still be found at boe.wayn.k12.wv.us, but you can also find them at wayneschoolswv.org.


It s a pivotal time in education

It’s a Pivotal Time in Education keeping in mind that only 25 percent of West Virginia taxpayers have children in schools.

Time for Action, right? Yes. But let’s take a different approach.

What do our students have to say?

Our best and brightest, and there are many, may just hold the key to turning the tide.

Why were they successful and how can we develop policy that emulates their experience?


What can you do

You just came off the campaign trail, so this might keeping in mind that only 25 percent of West Virginia taxpayers have children in schools.

THE MOST OPPORTUNE TIME

you ever have to shape your school district’s future.

What Can You Do?


Action steps
Action Steps keeping in mind that only 25 percent of West Virginia taxpayers have children in schools.

  • Host board meetings at schools

  • Allows you to meet folks who may never go to the boardroom.

  • Regularly recognize students & staff at board meetingsReinforces that you take time to celebrate your counties’ successes.

  • Launch social media or develop monthly newsletters

    • There must be a thorough plan on who will take on those responsibilities if you don’t have or can’t add a communications person.

  • Determine if you need professional assistance

  • It may be necessary to spend a little money on a professional from the outside who can provide a holistic and objective view of your district’s communications.


Final words

Final Words … keeping in mind that only 25 percent of West Virginia taxpayers have children in schools.

Be a singles hitter

Trying to hit a home run might work once in a while, but you’ll strike out a lot.

Focus on hitting singles – It builds consistency. And consistency builds and maintains trust. That’s how you’ll score runs with in your communities.


Saving education in west virginia

Q & A keeping in mind that only 25 percent of West Virginia taxpayers have children in schools.

CONTACT INFO

Email: wprconsulting79@gmail.com

Phone: 304-908-9097