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SMART GRID DATA – What do consumers want?

SMART GRID DATA – What do consumers want?. A Presentation at Gridweek 2010 Nancy Brockway NBrockway & Assoc. But I don’t want this **^$%## data!. Consumers want a good deal. Will pay for data that has value TO THEM.

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SMART GRID DATA – What do consumers want?

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  1. SMART GRID DATA –What do consumers want? A Presentation at Gridweek 2010 Nancy Brockway NBrockway & Assoc.

  2. But I don’t want this **^$%## data! NBrockway & Associates

  3. Consumers want a good deal Will pay for data that has value TO THEM. But don’t want to pay just because [fill in the blank] tells them it is a good thing. And don’t want to pay just because a regulator says they must. Goods and services must prove themselves in markets. Societal values must be held widely to be imposed by government. NBrockway & Associates

  4. What have you been selling? NBrockway & Associates

  5. Reasons for skepticism…. • Remote disconnection • 30 years of consumer advocacy – cancelled • DR estimates are just that • Averages mask extreme impacts? • Extrapolations based on black box • What is DR worth in market? • How long will it last? • No proof of consumption response (& enviro benefits) • Pilot results mixed at best • Metastudies so far not relevant • (even ACEEE does not endorse AMI) • Utilities/vendors won’t put money where mouth is • AMI undermines privacy and security NBrockway & Associates

  6. Will we all need a resident 10-yr old? NBrockway & Associates

  7. Have you heard anything we’ve said about consumer protection? NBrockway & Associates

  8. Granular data = Achilles Heel NBrockway & Associates

  9. Low risk, very high consequences NBrockway & Associates

  10. Who speaks for me? NBrockway & Associates

  11. Чтоделать? • Stop talking to just to each other, and talk with us • Listen to consumer advocates/LI/Elder advocates • Work to solve the problems, not dismiss them • Don’t overhype the product(s) • Stop pretending you have support you do not have • Astroturf claims just make us mad and erode your cred… • Put your money where your mouth is. • Get pioneering applications right • Texas, Delmarva areas, PG&E SmartRateTM • HAN enabled appliances • Get security and privacy right from the outset • Try a different model – true entrepreneurship? NBrockway & Associates

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