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For more classes visits\nwww.snaptutorial.com\nMKT 438 Week 1 Individual Assignment Defining Public Relation Paper\nMKT 438 Week 1 DQ 1\nMKT 438 Week 1 DQ 2\nMKT 438 Week 1 DQ 3\nMKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper\nMKT 438 Week 2 DQ 1\n

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mkt 438 education on your terms snaptutorial com 1

MKT 438 Education on your terms/snaptutorial.com

MKT 438 Entire Course

For more classes visits

www.snaptutorial.com

MKT 438 Week 1 Individual Assignment Defining Public Relation Paper

MKT 438 Week 1 DQ 1

MKT 438 Week 1 DQ 2

MKT 438 Week 1 DQ 3

MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper

MKT 438 Week 2 DQ 1

mkt 438 education on your terms snaptutorial com 2

MKT 438 Education on your terms/snaptutorial.com

MKT 438 Final Exam Guide

For more classes visits

www.snaptutorial.com

Complete the Final Examination.

1.         The objective of public relations is to sell:

2.         The R-A-C-E approach to defining public relations includes the following components:

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MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 1 DQ 1

For more classes visits

www.snaptutorial.com

Should a company be concerned with public opinion? Why or why not?

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MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 1 DQ 2

For more classes visits

www.snaptutorial.com

Which PR communication tool do you feel is the most effective? Why?

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MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 1 DQ 3

For more classes visits

www.snaptutorial.com

What role does PR play in your organization? Explain your answer.

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MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 1 Individual Assignment Defining Public Relation Paper

For more classes visits

www.snaptutorial.com

Resources: University Library, Internet

Write a 700- to 1,050-word paper in which you define PR. Include in

your paper:

Explain your personal definition of PR and definitions from three

different sources, such as the Public Relations Society of

America, textbooks, and so forth.

mkt 438 education on your terms snaptutorial com 7

MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 1 The Role of Public Relations

For more classes visits

www.snaptutorial.com

MKT 438 Week 1 The Role of Public Relations

Select a company, business, or non-profit organization and provide an example about how public relations (PR) principles apply.

Write a 700- to 1,050-word paper in which you examine the following:

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MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 2 DQ 1

For more classes visits

www.snaptutorial.com

What are some positive and negative aspects of publicity?

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MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 2 DQ 2

For more classes visits

www.snaptutorial.com

At what stage of the PR campaign should evaluation occur? Explain your answer.  What are three types of evaluation techniques used in PR? What are examples of each?  

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MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 2 DQ 3

For more classes visits

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How would PR research impact a PR team?  Give an example.

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MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 2 Individual Assignment Public Relations Case Study (BP) (2 Papers)

For more classes visits

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This Tutorial contains 2 Papers

MKT 438 WEEK 2 Public Relations Case Study

MKT 438 WEEK 2 Public Relations Case Study Resource: The Practice of Public Relations textbook,

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MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 2 Internal Public Relations

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MKT 438 Week 2 Internal Public Relations

Resource: The Practice of Public Relations, Ch. 11

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MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 2 Team Assignment Part I Public Relations Campaign (Delta Airlines)

For more classes visits

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Part I: Public Relations Campaign MKT 438 WEEK 2

Resources: The Practice of Public Relations textbook, University Library, Internet.

Select a PR scenario from the following list: 

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MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 3 DQ 1

For more classes visits

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What PR tools are critical in building long-term relationships an organization's publics? What are the advantages and disadvantages of these tools?

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MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 3 DQ 2

For more classes visits

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What is your organization's relationship with the local, regional, national, and global media? How does it impact your organization's PR coverage?

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MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 3 DQ 3

For more classes visits

www.snaptutorial.com

How critical is the internal communications process in PR? Explain.

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MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 3 How Organizations Proactively Approach and Respond to Social Responsibility Sustainability (Microsoft)

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MKT 438 Week 3 How Organizations Proactively Approach and Respond to Social Responsibility/Sustainability

Select an organization that has a known interest in social responsibility and/or sustainability.

Write a 1,050- to 1,400-word paper that addresses the following questions:

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MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 3 How Organizations Proactively Approach and Respond to Social Responsibility/Sustainability (Starbucks)

For more classes visits

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MKT 438 Week 4 The Tactical Plan for the Public Relations Campaign: Paper

Resource: The Practice of Public Relations, Ch. 9 and Ch. 15

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MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 3 Individual Assignment Organizational and Societal Functions of Public Relations Paper (2 Papers)

For more classes visits

www.snaptutorial.com

This Tutorial contains 2 Papers

MKT 438 WEEK 3 Organizational and Societal Functions of Public Relations Paper

Resources: The Practice of Public Relations textbook, University Library, Internet 

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MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 3 Phase 1: Public Relations Campaign for a New Product or Service

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MKT 438 Week 3 Phase 1: Public Relations Campaign for a New Product or Service

Note: This Learning Team assignment has two components. You will be completing the first part in Week 3 and the second part in Week 4.

Your public relations firm has been selected to develop a promotional campaign for an industry that is launching a new product (or service).

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MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 3 Team Assignment Part II Public Relations Campaign Resources (Delta Airlines)

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MKT 438 WEEK 3 Part II: Public Relations Campaign Resources: The Practice of Public Relations, textbook, University Library, Internet

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MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 4 Approach to Crisis Management: Defending an Organization’s Reputation

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MKT 438 Week 4 Approach to Crisis Management: Defending an Organization’s Reputation

Resource: The Practice of Public Relations, Ch. 3, Ch. 5, Ch. 6, Ch. 13, and Ch. 17

Select one of the following case studies to read and do research on from The Practice of Public Relations:

 Race Relations with that Soy Latte? (page 59)

Uber Success Brings PR Problems (page 102

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MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 4 DQ 1

For more classes visits

www.snaptutorial.com

Why is it important to integrate anticipated crisis responses in an organization's proactive PR planning?

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MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 4 DQ 2

For more classes visits

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What potential effects can a crisis have on an organization? Explain your answer.

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MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 4 DQ 3

For more classes visits

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Read the case on the Exxon Valdex.  What do you see as the top PR problems from this case and what would you do differently if you were in the PR department?

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MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis

For more classes visits

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Resource: The Practice of Public Relations

Select one of the following case studies located in The Practice of

Public Relations or a case study assigned or approved by faculty:

• The Tylenol Murders, Ch. 2

• Exxon Corporation’s Bad Good Friday, Ch. 5

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MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 4 Individual Assignment Public Relation Case Study ( McDonalds) (2 Papers)

For more classes visits

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MKT 438 Week 4 Individual Assignment Public Relation Case Study ( McDonalds) (2 Papers)

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MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 4 The Tactical Plan for the Public Relations Campaign Paper

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MKT 438 Week 4 The Tactical Plan for the Public Relations Campaign: Paper

Resource: The Practice of Public Relations, Ch. 9 and Ch. 15

Last week’s assignment dealt with strategic approaches in public relations.  This week’s assignment deals with

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MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 4 The Tactical Plan for the Public Relations Campaign: Presentation

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MKT 438 Week 4 The Tactical Plan for the Public Relations Campaign: Presentation

Develop an 8- to 10-slide presentation (Microsoft® PowerPoint® or Prezi) with speaker notes that outlines the tactical elements of your campaign using all of the information that you researched for your paper.

Format your presentation consistent with APA guidelines.

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MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 5 DQ 1

For more classes visits

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How has technology impacted the dissemination of information to global publics?

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MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 5 DQ 2

For more classes visits

www.snaptutorial.com

How can the power of PR influence and change your point of view? Is this ethical?

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MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 5 DQ 3

For more classes visits

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How has globalization, technology, and diversity affected PR in the past five years? 

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MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 5 Individual Assignment Managing a Crisis Using PR Simulation Summary

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Resources: the simulation Managing a Crisis Using PR located on

the student website.

Complete the simulation.

Write a 600- to 900-word summary answering th

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MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 5 Role and Impact of Social Media in PR

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MKT 438 Week 5 Role and Impact of Social Media in PR

Resource: The Practice of Public Relations, Ch. 10

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MKT 438 Education on your terms/snaptutorial.com

MKT 438 Week 5 Team Assignment Final Public Relations Campaign (Delta Airlines)

For more classes visits

www.snaptutorial.com

Resources: The Practice of Public Relations, textbook, University Library, Internet

Part I: Write a 700- to 1,050-word paper that will include the following elements in your Public Relations Campaign:

An analysis of the relationship between the Public Relations