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Licensing Basics - Agenda

Licensing Basics - Agenda. Fundamentals of licensing Volume Licensing Types Open Open Value Subscription Software Assurance Licensing Training - MLSS Incentives for Partners Support. Fundamentals of Licensing. What is a license? The legal right to use Software

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Licensing Basics - Agenda

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  1. Licensing Basics - Agenda • Fundamentals of licensing • Volume Licensing Types • Open • Open Value Subscription • Software Assurance • Licensing Training - MLSS • Incentives for Partners • Support

  2. Fundamentals of Licensing • What is a license? • The legal right to use Software • There are 2 main types of license: • Perpetual right to use (own rights) • Non Perpetual (rent rights) • Buy licenses • Individually (1-4) – FPP or OEM • Volume (5+)- Open, Open Value Subscription

  3. Original Equipment Manufacturer (OEM) • Advantages: • Lower Cost way to buy Software • All pre-installed • Good if buying new hardware too • Disadvantages • Software dies with hardware • No transfer rights • No downgrade rights • Activation – to reduce piracy • Proof of purchase complex Sa option within 90 days

  4. Full Packaged Product (FPP) All included in one box • Available for all products • Buy through retail • Can still buy upgrades: • Applications • Development Tools • PC Operating System • Small Business Server • SA Option – within 90 days Sa option within 90 days

  5. Volume Licensing Types • Open • Open Value Subscription • Select Agreement • Enterprise Agreement

  6. Open Licensing Features • Payable upfront • 2 year agreement – re initial purchase price level(3) • Own the software • Ability to purchase Software Assurance • Re imaging rights • Downgrade rights • Easy to manage • Transferable Benefits • Lower costs v’s FPP • Simplifies license administration and tracking • Flexibility re installation and Software Ass options Typical Customer • Suits customers with fixed budgets, good cashflow, more than 5 pc’s.

  7. OVS- Open Value Subscription Features • 3 Year Rental Agreement – Options then are: • 1. Continue, 2. Buy out @ 1.75 cost, 3. Discontinue & remove • Software Assurance included as standard • 50% up to date discount in Yr 1 for latest product or previous version • Includes New Small Business Platform • Annual Ordering and Payment for Platform products • Ability to True up and True Down • Platform discount 5% • Enterprise Wide agreement • Price is protected for 3 years • To Qualify – min 5 licences, platform product inc, buy for all eligible pc’s

  8. OVS- Open Value Subscription Benefits to Customer • Simplifies license management • Low Entry point • Pay only once a year - easy administration and ensure compliance • Better Control Pay for what you use – True up/ True down • Potential Tax Benefits • All media available

  9. Open Value Subscription Benefits to Partner • Build a stronger relationship with a customer in for 3 years • Increase annuity revenue stream • Larger Services Revenue Potential – upgrades, standardisation, updates etc • Most customers tend to renew for a further 3 years and Level Up • Opportunity for training the customer • Take advantage of the 38% Piracy rate that still exists in Ireland

  10. What is the Small Business Platform?

  11. What is Software Assurance(SA)? • Software Maintenance Programme “Keep up to Date” Concept • Simple way of obtaining the rights to use the latest version • Plus other benefits included eg, support, training, tools, home-use,EPP. • Costs • 29% of the desktop per annum – included with OVS • 25% of the server per annum – included with OVS • Includes FREE fail over server Licenses • So when does it make sense to buy SA? • Cost effective if you will deploy, at any date in the future, a product released by MS during the SA • Can deploy licensed version after SA expires • Comprehensive technology protection • Assists budgeting

  12. Questions for the customer re OVS/SA? • Refresh cycle – how often are desktops/servers refreshed? • Size and Shape of the organisation? • Current licensing situation? • Do they want to pay upfront or spread payments? • Are they aware of Software Assurance & if so are they interested? • Do they want to rent or own it? • Cash flow position?

  13. Price comparison Chart

  14. Microsoft Product Roadmap • Following products scheduled to be out in the next 2 years • Office 2007 • Vista • Windows Server longhorn • Exchange • SQL This year 2006!!

  15. MLSS – Microsoft Licensing Sales Specialist • Online exams built to improve licensing knowledge, identifies sales and support people who are able to recommend correct licensing solutions to customers • Modular based • Each exam has a corresponding training presentation • It’s free!! • URL to the training is http://www.microsoft.com/uk/partner/exam/mlss/

  16. Incentive for selling OV subscription licenses • Timing:Current • Open to: All Partner Sales Reps • Partner Incentive – Individual Sales Rep • Earn €100 BB’ s for the 1st OVS Agreement • Earn €150 BB’s for the 2nd OVS Agreement • Earn €300 BB’s for the 3rd OVS Agreement • A Rep can earn a max of €550 BB’s Call to action – talk to Loraine or your distributor.

  17. More Information Get details from the partner website Contact Loraine Caulfield on Ph (01) 7065925, email V-loraca@microsoft.com Contact your preferred Distributor: Microwarehouse (01) 6160400 - Angela Kelly Midia (01) 4199700 - Ewan Johnson Sharptext (01) 4087108 - Conor Hickey Osmosis (01) 8900600 - Karl Spain

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