1 / 11

Megatrends 2010: The Rise of Conscious Capitalism

Megatrends 2010: The Rise of Conscious Capitalism. Patricia Aburdene. www.patriciaaburdene.com. What is a Megatrend?. What is Conscious Capitalism?. Megatrends of Conscious Capitalism. 1. The Dawn of Conscious Capitalism 2. Spirituality: Personal to Organizational

calida
Download Presentation

Megatrends 2010: The Rise of Conscious Capitalism

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Megatrends 2010: The Rise of Conscious Capitalism Patricia Aburdene www.patriciaaburdene.com

  2. What is aMegatrend? What is Conscious Capitalism?

  3. Megatrends of Conscious Capitalism • 1. The Dawn of Conscious Capitalism • 2. Spirituality: Personal to Organizational • 3. The Values-driven Consumer • 4. The Wave of Conscious Solutions • 5. The Boom in Socially Responsible Investing

  4. 1. The Dawn of Conscious Capitalism Purpose, Stakeholders, Sustainable Performance: Conscious Capitalists beat Capitalists at their own game – making money. • Towers Perrin 25 “Stakeholder Superstars” beat the S&P 500 by 126% (15 years). • The Fortune “100 Best Companies” up 176% vs 39% for the S&P 500 (7 years). • Firms of Endearment (2007) 28 firms -- eBay, Toyota, J&J, Google up 1111% vs. 100% S&P 500 (10 years).

  5. 2. Spirituality: Personal to Organizational A search for meaning and purpose: • 10 million meditate (U.S.) up 100 percent in a decade • 16 million do yoga up 42 percent since 2002 • 95% believe in God or Universal Spirit A shift in individual consciousness triggers … a shift in organizational consciousness

  6. CEOs and executives become corporate change agents • Trust  Speed  Costs  • Trust  Speed  Costs  - Stephen M. R. Covey • High Trust corporations outperform low trust by 286%! • - Watson Wyatt 2002 study

  7. 3.The Values-driven Consumer • 70% U.S. GDP consumers spending • 60 million take their values shopping • A $230+ billion market LOHAS(Lifestyles Of Health And Sustainability) How to win the Values-driven Consumer?

  8. Value proposition + Values! Values-driven consumers vote with their pocketbooks

  9. 4. The Wave of Conscious Solutions Corporate Meditation • Google, AstraZeneca, McKinsey • Stress costs $200 billion per year • Alpha, Theta, and Beta waves Forgiveness Training at America Express • Stress down 25 percent • Positive Feelings up 20 percent • Productivity up 60 percent Final: Productivity up 60 to 400 percent!

  10. 5. The Boom in Socially Responsible Investing SRI in the US • $2.7 trillion market • 11 percent of managed assets • Accounting Scandals: SRI + 7% • Overall Fund Universe - 4% The Anti-SRI Fund? • In 2003: S&P 500: + 28 % • The Vice Fund: + 33 % • Winslow Green Growth: + 91.7 %

  11. Capitalism Evolves to Reflect Human Consciousness As investors, consumers, managers We the people have the power to transform capitalism into Conscious Capitalism. www.patriciaaburdene.com

More Related