IPv6 Organisation Messages Coordination Efforts

IPv6 Organisation Messages Coordination Efforts Feb 2006 Latif Ladid

Outline • High-level goals • Our strengths and weaknesses • Strategy • Tactics

Our Strengths • History of past accomplishments • Global reach • Reputation for fair, unbiased advice • Technical depth and breadth • Relationships and partnerships • We inform and/or influence the debate

Our weaknesses • Few techies “talk policy” (or like to) • Public and press relations • Linkage to org. members lobbyists • Web infrastructure • Many TFs are ineffective or inactive • Quality control • Coordinating the message • Voluntary Effort

Reactive Task Forces Press NGOs Governments CEO/CTO ISPs Initiative IPv6 Forum IGOs

Reactive Task Forces Press NGOs Governments CEO/CTO ISPs Initiative IPv6 Forum White papers, letters, briefings IGOs

Reactive Members and Chapters Press NGOs Corporations, NGOs, SOs Initiative IPv6 Forum White papers, letters, briefings IGOs

What we need to be reactive • Agitated volunteers who can write • Good intelligence on what governments are doing

Proactive (Push) National Task Forces Press NGOs Governments CEO/CTO ISPs IPv6 Forum IGOs Initiative

What we need to be proactive • Process for setting priorities • Expertise • Staff who can craft the message • Staff, TF members who can deliver the message • Network of key policy makers and influencers • Effective press relations • Partners

Responsive (pull) Task Forces Press NGOs Governments CEO/CTO ISPs IPv6 Forum IGOs

Responsive (pull) Task Forces Press NGOs Governments CEO/CTO ISPs Initiative IPv6 Forum IGOs

Strategic questions for the v6TFs • Balance of advocacy vs. information • Balance of national vs. international • Targets: government, press, private sector? • Topics for “push” campaigns

IPv6 Forum Chapters (10) IPv6 Task Forces (25) Bangladesh Bangladesh UAE Downunder! Malta Finnish Swedish

IPv6 Organisation Messages Coordination Efforts