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Organic Markets

Organic Markets. Podcast Outline. Perception vs. Reality What really is ‘Organic’? Industrial Organic Cascadian Farm Local Organic Farmer John Organic Markets, like whole foods, typically stock industrial organic products. Organic?. How did the organic industry arise? Movements

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Organic Markets

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  1. Organic Markets Podcast Outline

  2. Perception vs. Reality • What really is ‘Organic’? • Industrial Organic • Cascadian Farm • Local Organic • Farmer John • Organic Markets, like whole foods, typically stock industrial organic products Organic?

  3. How did the organic industry arise? • Movements • The industrial revolution and the health movements have both contributed to altering the system • Demand • Desire for Profit • Example: Cascadian Farm • Show how example follows pattern Origins of Industrial Organic

  4. Organic markets provide a hub to buy organic foods • Example: Whole Foods • Demographic • Attracted by image/ décor/labels/advertising • Products • Technology behind the growth, harvest, and distribution • Organic certification process Hub

  5. FDA and USDA Certifications • The creation of organic definitions and certifications • Is organic a marketing tool being promoted by the government, but not actually better? • Laws supporting and forbidding organic agriculture The Government

  6. How did organic become viable in the current world? • Organic markets provide jobs • Advertising organic products • The consumer demand for organic products • Organic sales in the Charlottesville area – local Whole Foods Economic context

  7. Industrial organic philosophies • Whole Foods philosophies • Customer’s philosophies • conflicts between industrial organic and local organic? Farming or Marketing?

  8. Benefits • Healthier foods • Chemical Free • Customer Convenience • Provides Jobs • Drawbacks • Industrial organic affects the land • Over tilling • Not always better than conventional foods • Compromise original definition of organic Implications

  9. Challenges • Providing information to customers that describes exactly what they are buying • Deciding between Local and Industrial organic • Does industrial organic defeat purpose of organic? • Establishing a relationship between the farmers and the markets. • Making organic sustainable Challenges

  10. Progress – in what direction are organic markets going? • Marriage between genetics and organics • True organics • Viewer Reaction: What do consumers think they are buying with organic? • okay with big organic • thought they were buying something else What is at Stake?

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