how to promote your music is understanding that you need to find channels that will grow your reach

1. how to promote your music is understanding that you need to find channels that will grow your reach another way to think of that is like casting your net really wide so you can find people that are not already listening to you and people that don't know you yet and these five ways and five tactics that I'm going to get into now are all ways that you can grow your reach and grow your audience and they're working for me currently I've increased my monthly listeners month to month over the last few months . http://www.howtopromoteyourmusic.com you can look me up on Spotify my name is Charles clean and hopefully as I continue to execute these tactics that my numbers will increase month over month as well okay so the first tactic to how to promote your music is paid marketing and I know I want to kind of get this one out of the way and move on to the next ones but paid marketing does work it is the actually best way to grow your reach because the more money you spend the more reach you're gonna have the downside is it costs money not everyone has marketing budgets especially if you're an independent musician if you've never done it before don't go in and just start spending money read at least a blog post watch some of my other videos on music marketing to just understand what the best approach is to get started because you're not gonna want to go in cold because you'll end up just losing money the number one rule for paid digital marketing is if you're going to invest money make sure you're getting a return on your investment and I actually mean a financial return on investment so if you're gonna go and spend $10 on an Instagram at make sure you're getting a minimum of $10 back in revenue so you at least break even hopefully you're getting more like $15 as a return on investment so that's $5 profit and that's a minus of $10 an ad spend you should seriously consider not spending money on Facebook or Instagram ads for follows and first streams because there is no return on investment for follows at all and for streams it's such a minimal payout that it doesn't really matter at all great example to spend marketing dollars on is if you want to promote your merchandise or you have t-shirts bags whatever you can spend marketing dollars and put ads on www.howtopromoteyourmusic.com Facebook Google YouTube Instagram and have people come to your website and build that funnel that people will actually check out and buy a t-shirt and then you can see if you're selling t-shirts for 20 bucks you can spend up to 20 dollars in ad spend depending on how much profit you want to make ideally you're acquiring customers for more like five dollars or ten dollars so at least you're making 10 15 dollars in profit idea about ad span is you want to find something that you can scale so if you know you can acquire a customer for $5 on your merchandise store then you know you can scale that you can start well if I know it costs $5 to acquire one customer well I know it will cost $10 to acquire to 15 dollars to acquire 3 and you can scale that up and you know how much you can spend and you know how much you'll be getting in your return it's all about the economics I don't want to get too deep into that right now but if you're interested that I make a video that goes deeper into the economics of pay digital marketing maybe specifically for Facebook let me know in a comment I'd be happy to do that let's get on to tactics two three four and five which are easier and just as much help you grow your audience and grow your reach number two would be music blogs very simple lever to pull that will help you grow your reach all you have to do is reach out to these music blogs and ask them to write about you or you can ask them to link to you in a current blog post that they have already this casts a wide net for you and grows your reach because it's taking your music and putting it in front of their entire audience who likely haven't heard of you before a great way to grow your reach how you do this so go on the internet find a directory of all the music blogs go on hype machine they're all there anyways find the contact information and spend an entire day reaching out to all of these music blogs with a custom pitch with your music spend an entire week if you want to you should be reaching out to more than 500 music blogs to get maybe two or three write-ups yeah the conversion is significantly low because there's so many people reaching out to these music blogs number three radio perfect way to grow your reach I'm talking about terrestrial radio so like am/fm radio start with your local city channels reach out to them they have an email on their website tell them that you're from that city and there's already a bias there for them to put your music on their radio stations for the bigger radio stations I recommend looking into radio pluggers that can help you because they've already established the relationships with the radio stations and they the radio pluggers can put your music in front of the radio stations aim for the national radio stations they obviously have the biggest reach so like the CBC in Canada www.howtopromoteyourmusic.com