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Understanding User Requirements for the Enterprise Information Portal

Understanding User Requirements for the Enterprise Information Portal. InfoToday 2002 May 14, 2002 Mary Lee Kennedy Microsoft Corporation. Problem Statement. What would it take to provide Microsoft employees with a sense of community in a web space targeted at the entire corporation?.

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Understanding User Requirements for the Enterprise Information Portal

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  1. Understanding User Requirements for the Enterprise Information Portal InfoToday 2002 May 14, 2002 Mary Lee KennedyMicrosoft Corporation

  2. Problem Statement • What would it take to provide Microsoft employees with a sense of community in a web space targeted at the entire corporation? Knowledge Network Group

  3. MSWeb’s Mission • Engage employees with Microsoft’s organization and community by providing a primary online vehicle for communications, communities and enterprise information. Knowledge Network Group

  4. Enterprise Information Portal Evolution Microsoft Community “Anywhere On any Device” Information Architecture Industry Information Events LOB Web-site Access FY1996 FY1999 FY2000 FY2001 Knowledge Network Group

  5. Two Business Drivers in FY01 • Productivity – contribute to the development of the high performance employee • Retention – contribute to employees intent to stay Knowledge Network Group

  6. Success • Increased customer “engagement” • Editorial direction and features set to meet persona criteria for building community, communicating our culture and business direction. • Compelling user experience Knowledge Network Group

  7. Introducing Personas • A concrete representation of a product’s target users • An amalgam of real users based on detailed customer data Knowledge Network Group

  8. Why Use Personas? Proven success • Focuses end-result on the customer • Improves communication within the product development team • Narrows the target by aiming for the specific rather than the average • Provides a solid basis for decisions regarding features, communication strategy and implementation Knowledge Network Group

  9. Steps in Creating Personas Knowledge Network Group

  10. Archetypes • Foundation is anecdotes, values, beliefs, rules • Represent the extreme forms (superhero, alter ego) of the values, beliefs, and rules • Used in editorial strategy as content, and as guides in how content is delivered Knowledge Network Group

  11. Knowledge Network Group

  12. Archetype Example Knowledge Network Group

  13. Knowledge Network Group

  14. Ongoing Impact • Influences editorial strategy • Influences communications strategy • Process to be applied at in other projects. • Update as business drivers change Knowledge Network Group

  15. Contact Information • marylken@microsoft.com Knowledge Network Group

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