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Media Basics

Media Basics. WHAT DO WE MEAN BY MEDIA?. Media Classifications What Do Media Do? The Evolution of Media Roles The Media Industry Key Media Players. Media Classifications. Television network, cable, syndication, spot (local), Hispanic Radio network, national spot, local

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Media Basics

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  1. Media Basics

  2. WHAT DO WE MEAN BY MEDIA? Media Classifications What Do Media Do? The Evolution of Media Roles The Media Industry Key Media Players

  3. Media Classifications • Television network, cable, syndication, spot (local), Hispanic • Radio network, national spot, local • Newspapers national, local, Hispanic • Magazines consumer, B2B, Sunday, local, Hispanic, international • Internet • Outdoor • Branded Entertainment

  4. Uses of Media

  5. The Evolution of Media Roles

  6. The Media Industry • Figure 11.1

  7. Key Media Players

  8. Key Media Players • Media Salespeople • Media Reps

  9. Key Media Players • Media Researchers • Media Planners • Media Buyers • Media Buying Companies

  10. THE FUNDAMENTALS OF MEDIA STRATEGY

  11. THE FUNDAMENTALS OF MEDIA STRATEGY

  12. THE FUNDAMENTALS OF MEDIA STRATEGY • Media Mix • Targets and Audiences

  13. THE FUNDAMENTALS OF MEDIA STRATEGY • Reach and Frequency • Intrusiveness

  14. THE CHANGING MEDIA ENVIRONMENT • IMC and Media • Channels to Contact Points • New Consumer Media Use Patterns • New and Alternative Forms of Contact

  15. THE CHANGING MEDIA ENVIRONMENT IMC and Media

  16. THE CHANGING MEDIA ENVIRONMENT Channels to Contact Points

  17. THE CHANGING MEDIA ENVIRONMENT Channels to Contact Points

  18. THE CHANGING MEDIA ENVIRONMENT Channels to Contact Points

  19. THE CHANGING MEDIA ENVIRONMENT Channels to Contact Points

  20. THE CHANGING MEDIA ENVIRONMENT Channels to Contact Points

  21. THE CHANGING MEDIA ENVIRONMENT New Consumer Media Use Patterns

  22. THE CHANGING MEDIA ENVIRONMENT New and Alternative Forms of Contact

  23. THE CHANGING MEDIA ENVIRONMENT New and Alternative Forms of Contact

  24. THE CHANGING MEDIA ENVIRONMENT New and Alternative Forms of Contact

  25. THE CHANGING MEDIA ENVIRONMENT New and Alternative Forms of Contact

  26. THE CHANGING MEDIA ENVIRONMENT New and Alternative Forms of Contact

  27. THE CHANGING MEDIA ENVIRONMENT New and Alternative Forms of Contact

  28. THE CHANGING MEDIA ENVIRONMENT New and Alternative Forms of Contact

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