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The Mud House: Vibrant Coffee Shop Experience for Young Adults in Fayetteville

The Mud House is a coffee shop aiming to captivate males aged 18-40 with diverse waitress costumes, specialty coffees, and pastries in Fayetteville, NC. Offering high-quality products and a relaxed atmosphere, we provide exceptional service and weekend entertainment. Our target market includes Starbucks and Caribou Coffee customers, with Starbucks being a significant competitor. Our marketing strategy includes billboards, social media campaigns, and flyers to attract our audience. Starting up involves personal capital accumulation, forming an LLP, lease negotiation, acquiring finances, and setting up operations like power and lighting. The organizational structure outlines authority principles and daily operations. We operate from 5 AM to 12 AM, with three shifts totaling 119 hours per week. Our human resources plan involves outsourced hiring and a strict uniform policy. Financially, our break-even analysis aims at achieving profitability with a sales forecast, income statement, balance sheet, cash flows, and risk assessment. Join us at The Mud House for great coffee, entertaining uniforms, and a unique local experience! Contact us with any queries or for more information.

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The Mud House: Vibrant Coffee Shop Experience for Young Adults in Fayetteville

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  1. Entrepreneurs: Allison von Peterffy, Darris Suggs, SadinaPhan, Vondella Smith, Payne Craven, and Blake Saunders

  2. Our Plan The Mud House is a coffee shop with a vibrant atmosphere targeting males 18-40 with waitresses in various costumes. We serve a variety of specialty coffees, and pastries. • High quality product • Relaxed atmosphere with beautiful baristas • Outstanding experience • Weekend entertainment

  3. 106 Person St Fayetteville, NC

  4. Target Market

  5. Coffee Shop Layout

  6. The Competition • Starbucks • Caribou Coffee • McDonalds • Dunkin’ Donuts • Hooters • Coffee Scene Library • Rude Awakenings

  7. Marketing Plan • Billboards • Social Media Campaign • Flyers

  8. Start-up Operations • Raise Personal Capital • Form the LLP • Negotiating Terms of Lease • Signing the Lease • Acquiring Additional Finances • Power and Lights

  9. Start-up operations

  10. Organizational Plan • Authority of Principles

  11. Daily Operations • Hours Of Operations: • Monday – Friday 5 AM thru 12 AM • Saturday 5 AM thru 2 AM • Sunday 5 AM thru 10PM • 3 Shifts: • 1st shift: 4:45 AM to 11:30 AM • 2nd shift: 11:00 AM to 6:30 PM • 3rd shift: 6:00 PM to 12 AM or 6 PM to 2:30 AM • Total Weekly Hours: 119 hours per week of operations

  12. Technology and Equipment • Cash Registers • Inventory system • Coffee Grinders • Coffee Machines

  13. Human Resources Plan • Outsourced Hiring Process • Modeling Agency • Strict Uniform Policy

  14. Financial Plan • Break-even analysis: • FC=380,369.69, VC per unit (coffee)= .35 SP= 3.50 • BEP= 380,369.69/(3.50-.35)=120,752.28

  15. Financial Plan: Sales Forecast

  16. Income Statement

  17. Balance Sheet

  18. Cash Flows

  19. Assessment of Risks • Uniform Policies • Gender Discrimination • Coffee Inspection • Contingency Plans

  20. The Mud House Great coffee + eye-catchinguniforms + local entertainment =THE MUD HOUSE EXPERIENCE

  21. Questions?

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