1 / 20

Eslite Bookstore

Eslite Bookstore. Group 6 496702555 企四乙 劉愛美 Amy 596201201 英四甲 楊正宇 Branden 497703544 企四丙 陳思銘 Alex 599061030 英二甲 王姵文 Patty 498751641 金企三甲 何嘉雯 Tammy 498022208 歷史三乙 朱嘉君 Jane. Introduction. Strategic Analysis. Competitors Comparison. Proposed Marketing Strategy. Slogan.

caelan
Download Presentation

Eslite Bookstore

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. EsliteBookstore Group 6 496702555 企四乙 劉愛美 Amy596201201 英四甲 楊正宇 Branden 497703544 企四丙 陳思銘 Alex 599061030 英二甲 王姵文 Patty 498751641 金企三甲 何嘉雯 Tammy 498022208 歷史三乙 朱嘉君 Jane

  2. Introduction Strategic Analysis Competitors Comparison Proposed Marketing Strategy Slogan

  3. Company’sBackground

  4. About -EsliteBookstore（誠品書局） • Establishedin 1989 by Wu Qing You(吳清友) • First Eslite bookstore- Dunhua South Road - focused on art and humanities • 53 branches, 2 children's bookstore, 2 stationery store and 5 music stores About S.A. C.C Proposed M.S Slogan

  5. Company’s Mission • To popularize reading • Stimulate creativity • Deepen roots of culture • To promote intelligence(heart/soul) About S.A. C.C Proposed M.S Slogan

  6. Strategic Analysis

  7. SWOT - Brand - Outstanding and excellent reading (consumer) space - Local system is suitable for economic innovation - Economies of scale - Wide variety of books - Establishment of online purchase service  Strength Strength About - Consumers usually "read books" in the stores,but they usually don't "buy"  -Internet failure S.A. C.C Proposed M.S Weakness Weakness Weakness Slogan

  8. - High (huge) acceptance for new types (pattern, mode) of book stores  SWOT Opportunity - Requires a more clear positioning in "entertainment" and "shopping“ - Aristocracy - Wide use of e-books About S.A. C.C Threats Threats Proposed M.S Slogan

  9. Present Competitors Comparison

  10. Comparison Between Competitors About S.A. C.C Proposed M.S Slogan

  11. Membership card Marketing failures Credit card November 2005 About Membership card S.A. May 2009 C.C Proposed M.S Slogan

  12. Proposed Marketing Strategy

  13. Proposed Marketing Strategy • Special bookcase About S.A. C.C Proposed M.S Slogan

  14. Proposed Marketing Strategy • On the go bookshop About Eslite bookshop S.A. C.C Proposed M.S Slogan

  15. Slogan

  16. Slogan Eslite bookstore are Not Replicated Chain - each Eslite bookstore in different regions have their local characteristics About S.A. C.C Proposed M.S Slogan

  17. Eslite bookstore- Dun Nan About S.A. C.C Proposed M.S Slogan

  18. Eslite Bookstore – Xin Yi About S.A. C.C Proposed M.S Slogan

  19. THANKS FOR LISTENING

  20. Reference • Eslite-http://www.eslite.com/ • Wikipedia-http://en.wikipedia.org/wiki/Eslite_Bookstore • CRJEnglish-http://english.cri.cn/6566/2009/02/23/1881s456918.htm • Trazzler-http://www.trazzler.com/trips/eslite-bookstore-taipei-s-xinyi-district-in-taipei-city-taiwan-tw • Taipeilife-http://www.taipeilife.com/index.php?page=showpage&pageid=57

More Related