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Syndicated Data Source. Types for Syndicated Sources. Panels Audits Single Source. Audit (Store Tracking) Data. UPC-level detail for all items Aggregate sales Weekly (periodicity of the causal environment) Daily or minute-by-minute In-store environment (manual task)

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syndicated data source

Syndicated Data Source

264A Marketing Research

types for syndicated sources
Types for Syndicated Sources
  • Panels
  • Audits
  • Single Source

264A Marketing Research

audit store tracking data
Audit (Store Tracking) Data
  • UPC-level detail for all items
  • Aggregate sales
    • Weekly (periodicity of the causal environment)
    • Daily or minute-by-minute
  • In-store environment (manual task)
  • Newspaper ads and store coupons
  • Great for tracking competitive effects

264A Marketing Research

scanner panel data
Scanner Panel Data
  • Longitudinal record of household purchases
    • Brand loyalty
    • Consumption (and inventory) rates
    • Variety seeking
  • Good for tracking heterogeneity between households

264A Marketing Research

providers
Providers
  • A.C. Nielsen
  • Information Resources
  • ems, inc.

264A Marketing Research