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From Textbook to nextBook

You are here. Friend takes Ferrari. You take…. Travel here. the rocket train. From Textbook to nextBook. From Textbook to nextBook. Outline Company Content Selection Publishing Process Electronic Textbooks Conclusion. Company. Content Selection. Publishing Process.

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From Textbook to nextBook

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  1. You are here Friend takes Ferrari You take… Travel here the rocket train From Textbook to nextBook

  2. From Textbook to nextBook Outline Company Content Selection Publishing Process Electronic Textbooks Conclusion Company Content Selection Publishing Process Electronic Textbooks Conclusion Blamey | Griffin | Rule | Thompson | Walker

  3. From Textbook to nextBook Outline Company Overview Industry Demand & Supply Chains Challenges Content Selection Publishing Process Electronic Textbooks Conclusion Company Blamey | Griffin | Rule | Thompson | Walker

  4. From Textbook to nextBook Outline Company Overview Industry Demand & Supply Chains Challenges Content Selection Publishing Process Electronic Textbooks Conclusion Overview • Selected Divisions (Hoover’s, 2010) • Classroom Connect (online instructional materials) • Heinemann (for teachers) • Houghton Mifflin Harcourt International Publishers (foreign sales) • Hold, Rinehart and Winston (textbooks) • Houghton Mifflin Harcourt Trade and Reference Publishers (fiction, nonfiction, and reference titles) • McDougal Littell (education materials for grades 6-12) • Riverdeep (interactive educational and personal publishing products) • Riverside Publishing (professional testing products) • 3rd largest K-12 publisher in the U.S. • Divested college textbook division in 2007 (Cengage) • Houghton Mifflin Company – traces history back to 1832 when its founders assembled a group of noted writers • Harcourt Education – began involvement in publishing in 1916 with standardized tests • Houghton Mifflin Harcourt was formed when Houghton Mifflin acquired Harcourt Education in 2007 Blamey | Griffin | Rule | Thompson | Walker

  5. From Textbook to nextBook Outline Company Overview Industry Demand & Supply Chains Challenges Content Selection Publishing Process Electronic Textbooks Conclusion Industry • 10,000 book publishers in 180 countries • $49.4 billion total revenues in 2008 • Large diversified publishers dominate highly competitive industry • Alternatives: Television, CD-ROM Learning Software and computer gaming, online versions of books • Innovations: Kindle (2007), Apple iPad (2010) Blamey | Griffin | Rule | Thompson | Walker

  6. From Textbook to nextBook Outline Company Overview Industry Demand & Supply Chains Challenge Content Selection Publishing Process Electronic Textbooks Conclusion Demand Chain State Standards Committees Writers, Authors, Vendors Publisher Supply Chain Writers, Authors, Vendors Educators & Students Publisher Blamey | Griffin | Rule | Thompson | Walker

  7. From Textbook to nextBook Outline Company Overview Industry Demand & Supply Chains Challenge Content Selection Publishing Process Electronic Textbooks Conclusion Challenge To produce better textbooks, operate more efficiently, and compete successfully in the publishing industry, Houghton Mifflin Harcourt must overcome: Bland content, irrelevant to students’ lives Inefficient and error-laden textbook process A changing publishing industry Blamey | Griffin | Rule | Thompson | Walker

  8. From Textbook to nextBook Outline Company Content Selection Process Problems Order Batching Adoption Poke-Yoke Publishing Process Electronic Textbooks Conclusion Content Selection Blamey | Griffin | Rule | Thompson | Walker

  9. From Textbook to nextBook Outline Company Content Selection Process Problems Order Batching Adoption Poke-Yoke Publishing Process Electronic Textbooks Conclusion Process “Textbook Adoption: The process . . . of reviewing textbooks according to state guidelines and then mandating specific books that schools must use, or lists of approved textbooks that schools must choose from” (Thomas B. Fordham Institute, 2004) Blamey | Griffin | Rule | Thompson | Walker

  10. From Textbook to nextBook Outline Company Content Selection Process Problems Order Batching Adoption Poke-Yoke Publishing Process Electronic Textbooks Conclusion Problems • Large volume of books to review at one time • Crude automatic methods to review • Content accuracy or writing quality not reviewed Blamey | Griffin | Rule | Thompson | Walker

  11. From Textbook to nextBook Outline Company Content Selection Process Problems Order Batching Adoption Poke-Yoke Publishing Process Electronic Textbooks Conclusion Lobbying Order Batching • More time to focus on each book • Adoption committees can actually read books Blamey | Griffin | Rule | Thompson | Walker

  12. From Textbook to nextBook Outline Company Content Selection Process Problems Order Batching Adoption Poke-Yoke Publishing Process Electronic Textbooks Conclusion Adoption + Word problem about skiing Urban class room with little snow experience = or Blamey | Griffin | Rule | Thompson | Walker

  13. From Textbook to nextBook Outline Company Content Selection Process Problems Order Batching Adoption Poke-Yoke Publishing Process Electronic Textbooks Conclusion Poka-Yoke for Greater Student Relevancy High curriculum standards HMH road trips collecting data on student content Poka-Yoke Content Relevant Textbooks Classroom submissions Student essay contests Blamey | Griffin | Rule | Thompson | Walker

  14. From Textbook to nextBook Outline Company Content Selection Publishing Process Simplified Process Flow Current Process Flow Problems Incentive Misalignments Solutions Electronic Textbooks Conclusion Publishing Process Blamey | Griffin | Rule | Thompson | Walker

  15. From Textbook to nextBook Outline Company Content Selection Publishing Process Simplified Process Flow Current Process Flow Problems Incentive Misalignments Solutions Electronic Textbooks Conclusion Simplified Process Flow Writers Comp Editors Designers Editors Sep Print Blamey | Griffin | Rule | Thompson | Walker

  16. From Textbook to nextBook Outline Company Content Selection Publishing Process Simplified Process Flow Current Process Flow Problems Incentive Misalignments Solutions Electronic Textbooks Conclusion Current Process Flow Blamey | Griffin | Rule | Thompson | Walker

  17. From Textbook to nextBook Outline Company Content Selection Publishing Process Simplified Process Flow Current Process Flow Problems Incentive Misalignments Solutions Electronic Textbooks Conclusion Problems • Most work completed by vendors who are selected based on lowest bid • Because work is outsourced, often to green vendors, in-house staff must check for errors more frequently • Because more checks must be built into the schedule, fewer buffers allowed for vendor stages in process • Because vendors are squeezed for time, more errersarighz Blamey | Griffin | Rule | Thompson | Walker

  18. From Textbook to nextBook Outline Company Content Selection Publishing Process Simplified Process Flow Current Process Flow Problems Incentive Misalignments Solutions Electronic Textbooks Conclusion Incentive Misalignments • Vendors paid per page, per revision • No incentive to get it right the first time; vendors often bite off more than they can chew in order to raise revenue • Vendors do not release native files to HMH • Forces HMH to use the same vendor in subsequent editions Blamey | Griffin | Rule | Thompson | Walker

  19. From Textbook to nextBook Outline Company Content Selection Publishing Process Simplified Process Flow Current Process Flow Problems Incentive Misalignments Solutions Electronic Textbooks Conclusion Solutions • Bring writing, comp, and sep in-house • Negates incentive misalignments • Ensures consistency from project to project • Reduces costs • Outsource design, Web 2.0 content generation, and expert writing • These functions are not HMH’s strengths, so the same pool of outside vendors specializing in these areas would be most efficient Blamey | Griffin | Rule | Thompson | Walker

  20. From Textbook to nextBook Outline Company Content Selection Publishing Process Electronic Textbooks eBook Advantages eBook Disadvantages nextBooks Conclusion Electronic Textbooks Blamey | Griffin | Rule | Thompson | Walker

  21. From Textbook to nextBook Outline Company Content Selection Publishing Process Electronic Textbooks eBook Advantages eBook Disadvantages nextBooks Conclusion E-Book Advantages Transportation Warehousing Printing Less MaterialLess Waste Rich Content Leasing Model Relevant Material Reduced Variability Blamey | Griffin | Rule | Thompson | Walker Backlisted Books

  22. From Textbook to nextBook Outline Company Content Selection Publishing Process Electronic Textbooks eBook Advantages eBook Disadvantages nextBooks Conclusion E-Book Disadvantages • No note-taking • No printing • No highlighting • Function • Piracy • Distribution • Multiple devices • IP • Intellectual Property • Lack of standards • Proprietary • Limited • Formats • Formats Blamey | Griffin | Rule | Thompson | Walker

  23. From Textbook to nextBook Outline Company Content Selection Publishing Process Electronic Textbooks eBook Advantages eBook Disadvantages nextBooks Conclusion nextBooks Blamey | Griffin | Rule | Thompson | Walker

  24. From Textbook to nextBook Outline Company Content Selection Publishing Process Electronic Textbooks Conclusion Conclusion Blamey | Griffin | Rule | Thompson | Walker

  25. Blamey | Griffin | Rule | Thompson | Walker

  26. From Textbook to nextBook Outline Company Overview History Industry Demand & Supply Chains Challenge Content Selection Process Problems Order Batching Adoption Poke-Yoke Publishing Process Simplified Process Flow Current Process Flow Problems Incentive Misalignments Solutions Electronic Textbooks eBook Advantages eBook Disadvantages nextBooks Conclusion Blamey | Griffin | Rule | Thompson | Walker

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