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World-Class Mobile Consulting & Development Trends

Join A.V. Krishnan, Senior VP (Engineering) for a high-level presentation on mobile app development trends, industry outlook, and the impact of Apple vs Samsung lawsuit. Explore hot areas in the mobile industry like enterprise, education, e-payments, and healthcare. Gain insights into iPhone5 features, HTML5, and the future of mobile development. Discover the potential in digital payments and the evolving mobile market, focusing on customer demand and developer strategies. Engage in discussions on the future of developers in a multi-platform world.

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World-Class Mobile Consulting & Development Trends

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Presentation Transcript

  1. World-Class Digital Properties Mobile Consulting & Development A.V.Krishnan, Senior VP (Engineering)

  2. The Premise • A high level presentation useful for developers, managers and entrepreneurs. • Surveys and Reports. • Inputs from the clients and prospective clients.

  3. Trends in mobile app development • Apple V/s Samsung. • iPhone5 • HTML5 • Hot Areas: Enterprise, Education, E-payments, HealthCare. • Industry Outlook • Future For Developers.

  4. Apple LawSuit • US Jury rules that Samsung infringed several of Apple’s design and software patents. • Samsung’s Defence: Apple did not licence its technology. • Impact in US markets: low, as infringing models are mainly older models. • Backlash from other countries which see Apple as an outsider. • Counter Suing from Samsung. • More Innovation or Less? • Benefit for Customers? • Benefit for BB or Windows, Loss only for Android?

  5. iPhone5 • Graphics Multi Resolutions (1136 X 640). • Approaching the Android multi screen problem. • Apple Maps (turn by turn navigation, transit directions, 3D flyover). • Enhanced Siri (sports scores, restaurant and movie reviews, app launch, maps). • Enhanced Processor (improved A6). • LTE (10X data rates).

  6. HTML5 • The Promise: Reality or Myth? • Not A Platform: It is a set of related standards. • Fragmentation caused by Browser support. • Apple and Google prefer native apps. • User Experience/Performance/Security Concerns • Not Ready Now

  7. Hot App Areas • EDUCATION: • BYOT: Leverage devices which students already use. • Student and Teacher Tablets connect to the same network. • Teachers can monitor students understanding in real time. • Students can take digital notes etc. • Payoff: Students using mobile devices score higher.

  8. Hot App Areas • ENTERPRISE: • Drivers: Proliferation of smartphones and tablets, better and cheaper bandwidth, impetus from employees and customers. • Desired outcome: High ROI, productivity boost, opportunities to interact directly with customers • Basic users: productivity apps • Information workers: perform tasks in specific business context • Field workers: use while on the move • Executives: decision making and monitoring

  9. Hot App Areas • HEALTHCARE: • Text messages inform admins about shortage of drugs in clincs. • Tablets educate patients about illness and treatments. • EHR: Doctors are able to review patients and treat patients faster. • Patients are better able to shop around for cheaper and more convenient drug options.

  10. Hot App Areas • DIGITAL PAYMENTS: • Quicker, Smarter, Safer. • Google Wallet. • Pay with Square. • Retailers: • Push Customized offers to mobiles. • Stores offer enhanced browser experience: reviews by experts/shoppers. • Real time mobile chat help with experts.

  11. Mobile Market Place Outlook • Fuelled by Customer Demand and not by supply (hw+sw) • Devs must focus on 2 or 3 platforms.

  12. The Future For Developers • Not only phones and tablets but TVs, Cars, Game Consoles, foldable screens, Google glass.

  13. Q & A

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